Coca-Cola will again increase the prices of its products. In addition, the popular Topo Chico brand is disappearing from German retail.
At Coca-Cola, prices are likely to be increased again in the new year, as reported by the “Lebensmittel Zeitung”. Accordingly, one wants to approach the trade in the first quarter of 2023, as confirmed by CEO Damian Gammell at a capital day of the group. The first price increases could then take place as early as the middle of the year.
The announcement is likely to cause trouble, especially in German retail. The delivery stop to the Edeka supermarket continues and the dispute between the groups will soon continue before the Hamburg Higher Regional Court.
Coca-Cola withdraws Topo Chico from sale
At the same time, Coca-Cola also announced that it would withdraw the Topo Chico brand, which is very popular in many countries, from sale in Germany. The alcoholic mixed drink was apparently not very popular with customers in this country, unlike in Great Britain or the Netherlands, for example.
However, the group does not want to give up the market segment entirely: For example, it has teamed up with the Brown-Forman brand Jack Daniel’s. In the first quarter of 2023, the ready-to-drink combination of whiskey and cola will also be launched in Europe.