A website redesign is the process of changing and updating the content, structure, format, and navigation of your website to improve performance. Redesigning a website can boost conversions and sales when done correctly. Start with data. What do you know about your current trends in web design. This can be in terms of technology. A website redesign is a high-level overhaul. It involves significantly changing elements like the code, content, structure and visuals. This is also key to your image also to others.
Assess performance
It’s entirely possible that the appearance of your website is acceptable, but it’s still not converting prospects into leads and customers. This could be for a variety of reasons. Sometimes it becomes clear that a redesign of your website is necessary just to keep up with the times and not be overtaken by competitors, or to match a new customer expectation. This is key to web design.
Look at the bigger picture
The first question that should be asked when costing a website redesign is what is the purpose of the website? What does the business want it to do? For example, if you are a company that sells its services predominantly offline, then your website will serve as more of a shop window designed to inform and may not need complex features such as a bespoke design and functionality.
However, if you want to produce a website that is designed to educate, inform or attract and convert prospects or if you buy and sell your products and services online, something more multifaceted and unique could be necessary. This is in order to stand out from the competition. This is also to remain ahead of the curve on extra features. These are all points designed to make your customers’ experience more memorable. The more complex your project becomes, the more it generally costs.
The DIY options
If you choose to start yourself, there are many solutions out there such as Weebly, Wix and SquareSpace, which make it a lot simpler with a variety of helpful user guides and support along with a drag and drop interface designed to build the website for you without the need to learn code. Of course, depending on the size of the project, creating a website by yourself can be a daunting task and if you are the business owner, it can sometimes end up on the backburner in favour of customers and running the business itself.
Overall
Usually, the ideal scenario when considering a website redesign is to hire an agency. In the vast majority of cases, they offer the best value for money. They will also offer the most varied skill set of the options available. Of course, as you would expect, a redesign from an agency will be the most expensive. What generally sets agencies apart from the other options is the amount of resources available to them. An agency will have people that specialise in areas of design. Also areas such as search engine optimisation, UX, lead generation, content creation and more. These are all the other things that a professionally designed website would require.
This ability to become a one-stop shop is a trait unique to an agency. This is as they are large enough to spread work throughout the team evenly. This in turn results in work being completed at a much faster rate than a freelancer. This is as they may have multiple projects to work on at once.
There is also only so much they will be able to achieve. Contrary to what some believe, a website is not a one and done thing. You need to factor this in fully no matter how big or small the project might be. This is especially true for larger businesses and publicly traded companies. These will be companies who will publish press releases and company information regularly. Also, these companies need to keep up with evolving technology. Hiring an agency will usually include the option of a monthly retainer. This retainer will help with sites that need regular maintenance and updates.
