One of the first — and best — lessons you can learn in business is that the customer is always right. You create a legion of devoted fans by providing your customers with the kind of service that leaves them feeling satisfied.
CEO Coltyn Simmons swears by this formula. It has made his innovative Las Vegas real estate brokerage, Custom Fit Real Estate, highly successful.
In turn, his devoted clients recommend him to their friends and neighbors and write rave reviews about Custom Fit Real Estate online. Testimonials are precious in real estate, where so much of buying and selling is influenced by which agent you choose to work with.
Many times the choice of real estate agent is based on, you got it, personal referrals and online testimonials. In today’s world, buyers and sellers go for an agent with lots of positive reviews and testimonials, someone that seems pleasant to work with, and someone seen as a trusted and reliable professional.
Stellar Customer Service
Simmons based his brokerage on the idea that the customer’s needs are first, and the profits are second. He said, “With each transaction, money is not at the top of our minds. Instead, we think of the client and the community. We make sure that everything we are doing is helpful to someone. This is what has provided us with a good and solid reputation in the Las Vegas real estate field.”
His firm is built to maximize results and help sellers get everything they want. He and his team are ready to visit a new property quickly after being contacted. They offer advice on improvements that will remove potential buyer objections while enhancing the overall appeal for maximum exposure for the seller. The money laid out in improvements will undoubtedly be recouped at the property closing. They don’t put $1 into any home that won’t make $2 in profit in return.
What’s even better about their business model is that they cover the out-of-pocket costs for their recommended updates and collect the cash back after the closing, once the seller has made their profit.
We asked Simmons to recall his favorite customer service tale, and he recalled an incredible story of a customer he went out of his way to help. Down the line, that client was able to help him by providing the kind of testimonial that attracted lots of business to his Las Vegas real estate firm.
Truly Putting Clients First
“My client was a retired veteran who had his house broken into and his life savings stolen,” said Simmons. “It was awful. He couldn’t afford to make his mortgage payments, and the bank called him about foreclosure. Then Covid-19 hit. The silver lining is that the pandemic put all foreclosures on hold, which gave him more time to find a buyer without going through foreclosure or even a short sale!”
The veteran thought that a short sale was the best he could do in the situation, but he avoided that as well, thanks to Simmons’s critical thinking. The client had accepted an offer for $270,000, but the CEO noticed that the market was robust and that they could get a lot more for the home. So Simmons advised that they cancel the sale and relist after a year. A year later, the house sold for $423,000.
The client could replace his stolen savings and pay off his personal debts with this money.
Customers That Speak For You
It’s an incredible story of kindness, honesty, and a customer-first ethos. But it’s also a savvy business story that paid off for Simmons and Custom Fit Real Estate in numerous ways.
Simmons’s heart-led business practices led to one delighted customer that looked at the CEO as more of a guardian angel than a real estate agent. He went on to sing the realtor’s praises online and in person, and his story touched many hearts. It also brought hordes of new clients to Custom Fit Real Estate, who were impressed by the firm’s people-first way of conducting business.
One of the testimonials the veteran wrote about Simmons and Custom Fit Real Estate was, “Coltyn, I truly believe you were sent by God. I don’t think anyone else could have done what you did. You truly were looking out for me in my situation and not to make a quick buck.”
It’s acts like this — and testimonials like this — that will serve your business for years to come. We can all learn from Simmons and his upstanding company.
About Custom Fit Real Estate
Custom Fit Real Estate is the most innovative real estate brokerage in Las Vegas. Custom Fit is the only brokerage in the city which has a licensed general contractor. The company offers updates to homes in hopes of selling for the most money, in the shortest amount of time possible, at no out-of-pocket cost. To learn more, please visit https://customfitre.com/
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