SaaS (Software-as-a-Service) is one of the world’s newest and most profitable business models. It involves, as its name suggests, offering software to people, usually businesses, on a subscription basis. However, this area of business is highly competitive and oversaturated with entrepreneurs and start-ups. Individuals interested in getting started in it first need to do their research and master the art of calculating both ARR and MRR like a pro. This post will explain what these things are and tell you how you can transform your SaaS venture into a financial success.
In business, it is necessary to monitor performance every so often. If you do not monitor the performance of your business then you won’t know how successful it is. As far as SaaS goes, the two main performance indicators are annual recurring revenue (ARR) and monthly recurring revenue (MRR). The former refers to annual income and the latter monthly. There are articles detailing the basic formula for MRR and ARR available that’re worth reading if you are interested in this method of assessing performance. You need to study these calculations so you perform them correctly.
Performance indicators can give you a good understanding of how your business is doing. Knowing how it is doing can make it easier for you to make decisions in the future. After all, you cannot reasonably invest money in your business if you do not know how it is performing. In addition to using the performance indicators listed above you can also hire a business advisor to help you create forecasts and get an understanding of how your business is performing financially and otherwise. Financial indicators are not the only way of determining whether your business is successful stop you can also look at how customers are interacting with you and how your marketing efforts are performing.
Let’s be honest: if you want to achieve any kind of commercial success you are going to need to invest a lot of money into your business’s marketing efforts. Marketing is one of the areas that most business people fail. Obviously, if you have no experience in marketing then you will not know how to begin. Because of this, it is wise to hire a marketing professional to help you. Hiring a marketing professional means that you won’t have to manage your business’s marketing efforts independently. You do need to be very selective when it comes to finding a marketing professional to work with though, as not all of them are worth hiring. Going back to reviews, a marketing professional’s reviews can give you a good idea of what the service they offer is like.
One particular area of marketing that should be of interest to you is social media marketing. On social media, you can build a page for yourself. Social media marketing is very complicated though as there are some very technical aspects of it. You can learn about these by taking an online course or you can hire someone to manage it for you. Most modern marketing agencies specialize in social media marketing. This is because social media marketing is one of the most common types used today by businesses. The good thing about it is that it can be used by all businesses, regardless of industry.
If you want to start your own business, you need to know what the product you are selling is. If you are starting an SaaS business then of course your product is software. However, what is the software you are going to be offering? Your software needs to be fine-tuned and designed in such a way that it offers things other competing software doesn’t. You always need to be one step ahead of your competition. If you are unsure how to develop software then you can hire a programmer to do this for you. That being said, it is very unwise to get into an industry based entirely around software, if you know nothing at all about it.
The process of developing software can be highly complicated and very technical. Again, you do not have to be a programmer to create your own SaaS software as you can hire someone to do this for you. However, you do need to have a rough understanding of how software works, and you definitely need to be an expert in your own product. Make sure that you go into the software development process with a clear understanding of what it is you want developed on what you’re trying to achieve. If you do not know these things then the person that you hired to build your software for you will not be able to help you.
In business, you always need to be adaptable. If you are not adaptable then you will not be able to change along with the industry that you are in. Software is constantly changing. Your business needs to change along with it. To do this, make sure that you are constantly working on the programs you are selling and ensure that they are always the best that they can be. Your software needs to be updated on a regular basis so that its users get the best possible experience. If you don’t perform updates and your program stagnates, you will lose business. Customers will go to your competition instead.
Going back to software development, if you have no experience building software or programming then you’ll need a developer’s help. As you will need a developer’s support it is a good idea to hire one full-time. Hiring a developer (or several) will enable you to ensure your software is constantly being updated and worked on. If you have to contract developers, they’ll only work on your software when you are paying them to. In-house developers will work around the clock without being asked to because that is what their job requires them to do.
SaaS is a fantastic industry to get into if you know what you are doing. You’ll need an expert’s help for sure. Hire a software developer and make sure that you learn about performance metrics like those listed above.
Interesting Related Article: “Why SaaS Design is Critical for the Success of Your Business”