The pizza startup Lizza, known from “The Lion’s Den”, is insolvent. A buyer is currently being sought to restructure the manufacturer.
The start-up Lizza, known from “The Lion’s Den”, could be threatened with closure around six years after it was founded. As the “WirtschaftsWoche” learned, the company recently filed for bankruptcy.
In addition to pizza bases, Lizza now also produces baking mixes for pasta, bread and cakes. According to the company, the products are always “gluten-free, vegan and organic”. The goods are not only offered in the online shop, but also at Rewe, Edeka and Kaufland, among others.
The provisional insolvency administrator Andreas Kleinschmidt told WiWo that production and sales are “currently unrestricted”. Efforts are being made to ensure the operation “in the medium and long term”.
Lizza is insolvent: Maschmeyer and Thelen invested 150,000 euros
In 2016, the two investors Frank Thelen and Carsten Maschmeyer invested a total of 150,000 euros in the startup at DHDL. In 2020, the Hamburg-based grain group Cremer took over the company. Last year, Lizza was then sold to the British S-Venture Plc.
According to Kleinschmidt, the reason for the insolvency is probably the withdrawal of the current shareholder. A buyer is now to be found for Lizza in order to future-proof the company.
“The products are in great demand on the market and are extremely up-to-date, so we are optimistic that we can implement a long-term restructuring solution,” says the insolvency administrator.