Nothing seems to stop Sorare’s remarkable expansion. The blockchain game has announced a major partnership with the English Premier League, the most watched football league across the world. Let’s discover together the details of this collaboration.
Sorare takes on English football
A new milestone in the history of the French unicorn Sorare. The famous fantasy football game announced today a partnership with the Premier Leaguethe highest division of professional football in England and certainly the most prestigious in the world.
Welcome to the House of Sorare. 🦁
Your @premierleague starts legacy now. #BuildYourLegacy: https://t.co/q4bDnlT2qq pic.twitter.com/c2m0j0gqwz
— Sorare (@Sorare) January 30, 2023
Having established partnerships with the majority of football organizations around the world and the most prestigious leagues (Spanish Liga, Italian Serie A and German Bundesliga)it was a step as expected as it was inevitable.
Thanks to this partnership, Sorare will now offer exclusive Premier League player cards, in the form of NFTs. So fans can collect their favorite players and develop them in their team.
More so, it will give them access to a competition to get exclusive rewards. These will go autographed jerseys and tickets for matches to even more exceptional gifts, such as a meeting with players.
👉 Learn more about the Sorare blockchain game with our guide
Play and collect cards in NFT format
1 free card for 5 purchased with our link
A reciprocal agreement
This partnership is also an important event for the Premier League. This will allow the league to connect with their fans in deeper, direct, innovative and engaging ways. English league manager Richard Masters described Sorare as “the ideal partner” :
“The digital collectible cards and innovative online play offered by Sorare represent a new way for fans to feel closer to the Premier League, whether they are watching in the stadium or from home, around the world. We think Sorare is the perfect partner. »
For Sorare, it will also be an opportunity to display his brand on the edge of the pitch and to reach an even wider audience of football fans. The Premier League is the most watched football league in the world, with 880 million viewers in the previous season.
As Nicolas Julia, co-founder of Sorare, explains, this collaboration is a dream he keeps in mind. “since the beginning of the creation of the company” :
“This is an important step for us as we continue our goal of creating an engaging global sports community for fans. »
From a contractual point of view, nothing has yet been confirmed. Our colleagues from CNBC, however, announced a 4-year deal worth £30m.
Sorare’s development is simply remarkable. After partnerships with Kylian Mbappé, Lionel Messi and Zinedine Zidanethe fantasy game now counts among its partners the league unanimously considered to be the most exciting in the world.
Also note that Sorare expanded its activities in 2022, opening up to both baseball through MLB and basketball through the NBA. What will be the next step for the French unicorn?
👉 To go further – What is an NFT?
Source: Premier League press release
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