Should we say “Web3”, “Web 3” or “Web 3.0”? Thanks to the Google Trends scores of these keywords, we were able to determine trends, and observe how they were used from one country to another. Let’s take a look at these statistics.
How web3-related searches are changing on Google Trends
After recently focusing on Bitcoin (BTC) related searches on Google Trends, we are now focusing to those related to Web3 in the different countries.
Specifically, we focused our study on 3 specific termsand we will see that the results are quite interesting:
- Web3;
- Web 3;
- Web 3.0.
First, here are the trends of these searches according to their Google Trends score comparing to each other. It’s about of a score at world leveland if “Web 3” search dominates, the trends remain relatively similar in their behavior with broadly correlated highs and lows, although “Web 3.0” is less volatile than the other two:
Figure 1 — Trends in “Web3”, “Web 3” and “Web 3.0” searches over the last 12 months
On the other hand, it becomes interesting when we change the time scale. Indeed, we can see that the “Web3” and “Web 3.0” variants have only started to gain more and more momentum only from the end of the last bull run, during the second half of 2021. Before that, most searches were focused on “Web 3”:
Figure 2 — Trend of “Web3”, “Web 3” and “Web 3.0” searches over the last 5 years
👉 To go further — What is Web3, this decentralized version of the Internet?
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The popularity of Web3 by country
To complete this analysis, let’s now look at a comparison by country over the last 12 months, which will show us wide disparities between regions of the world.
In order to understand the reading of the following table, there are a few things to take into account. First, it ranks countries according to a given search. Then a column says the percentage of this keyword compared to the other two. For example, for the keyword “Web 3”, Japan has the highest score, with a search dominance of 73%:
| Place | Country | Percentage of “Web3” | Country | Percentage of “Web 3” | Country | Percentage of “Web 3.0” |
| 1 | Japan | 73% | Indonesia | 85% | Philippines | 44% |
| 2 | Taiwan | 73% | Chile | 80% | Serbia | 24% |
| 3 | Nigeria | 69% | Peru | 79% | Honduras | 23% |
| 4 | hong kong | 67% | Brazil | 78% | Colombia | 20% |
| 5 | South Korea | 65% | India | 77% | South Korea | 18% |
| 6 | Singapore | 59% | Honduras | 77% | Venezuela | 18% |
| 7 | UNITED STATES | 57% | Bangladeshi | 76% | Peru | 17% |
| 8 | Finland | 55% | Argentina | 75% | Pakistan | 17% |
| 9 | Israel | 54% | Mexico | 75% | Ukraine | 16% |
| 10 | Ireland | 54% | Italy | 73% | Poland | 16% |
Figure 3 — Ranking of countries according to each keyword over one year
Thus, at least two elements are particularly noteworthy in the table above. First, for the “Web 3” search, the top 10 is made up of 70% Latin-speaking countries, and mainly Spanish. Moreover, when it is this keyword that dominates, it does so by far, for example, the search “Web3” shows 0% in Honduras.
Then, the keyword “Web 3.0” remains relatively underrepresented compared to the other two. Even among the countries that use it the most, research never manages to exceed 50%.
On this research, France ranks 31st, 29th and 45th respectivelywith scores of 39%, 52% and 9%.
👉 Also in the news — cube3: Europe’s largest Web3 incubator arrives in Angers
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Source: Google Trends
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I timidly discovered the world of blockchain at the end of 2018 during my quest for financial freedom. Initially invested moderately, it was only two years later that I took the gamble of betting everything on the movement that was taking shape then. I then dedicate 2021 to training myself better to acquire more knowledge and seriousness. As I often like to say: I still have a billion things to learn. And what I do know, I want to share with you.
Vincent Mayor
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