In April, Anette Novak took over as CEO on the Swedish Film Institute, a job beforehand held by the high-profile Anna Serner, champion of gender equality.
A educated journalist, Novak was beforehand head of the Swedish Media Council, a authorities physique answerable for movie classification, youngsters and youth safety.
Earlier on, she was CEO of RISE Interactive, a Swedish state-owned IT and analysis institute.
How do you are feeling about attending Cannes with a document variety of Swedish movies in Official Choice and what does movie basically imply to you?
I really feel excited — three Swedish administrators in competitors for the Palme d’Or is wonderful, and a formidable signal of energy for Swedish and Nordic movies!
Film is the seventh artform and as such a possible service of all the opposite artforms, thus tough to catch in a brief rationalization. It’s a medium with monumental influence, able to transmitting information, insights, elevating consciousness and empathy, triggering laughs and tears, addressing imbalances, and creating new ones.
You’ve simply began on the Swedish Film Institute in April. What are the priorities on your ‘to do checklist’?
My prime priorities at current is to hear and be taught, to choose the brains of all of the competences now we have in-house within the Swedish Film Institute and inside completely different segments of the Swedish movie business, movie heritage sector, movie literacy subject, academia and past.
What’s your imaginative and prescient to assist Swedish movie navigate via this turbulent post-pandemic and streaming period?
It’s means too early to formulate a imaginative and prescient. That work wants time, and inclusive processes with colleagues and representatives from Swedish movie, in its broadest sense. As complexity will increase, a spotlight on the customers is extra necessary than ever. The movie business is remodeling at excessive pace, globally. This challenges everybody. The trick is to not adapt reactively however to remain a step forward. How will we do this? Nicely, even that’s too early to say, however I hope to convey some inspiration from the ICT (data and communication applied sciences) and design analysis subject.
