Nach 70 Jahren mit Adidas: Nike wird ab 2027 Ausrüster der Nationalmannschaft
Der Deutsche Fußball-Bund (DFB) wendet sich nach mehr als 70 Jahren von adidas ab und schließt eine lukrative Partnerschaft mit ...
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Wie sich mutige Gründer gegen etablierte Großunternehmen durchsetzen
Wer nicht wagt, der nicht gewinnt. Die alte Spieler-Weisheit trifft bei Gründern immer zu. Aber wer nimmt es denn gleich ...
Adidas and Co.: The big business with ocean plastic
Dhe Pale-footed Shearwater, chocolate plumage, pink feet, is a patient zero. The seabird, which breeds in colonies off the Australian ...
Trademark law on the web: how to protect a trademark in the metaverse
In the virtual world of the metaverse, consumption is already in full swing. Companies should protect their brands quickly. A ...
C&A boss Giny Boer: Came to clear out
Giny Boer wants to save the stale clothing retailer C&A. She even has jeans sewn in Germany.
World Cup column “Pfannstiel’s World”: Love, or what?
Llove is kicking anyway. Manuel Neuer must feel something like this when he is in goal in Qatar without his ...
One Love armband: Only Rewe turns away from the DFB
Nfter the International Football Association (FIFA) banned the "One Love" armband at the World Cup in Qatar and the German ...
New Adidas boss: The authentic sportsman
What is the recipe of outgoing Puma and future Adidas boss Björn Gulden? Clear words, don't promise too much and ...
Puma boss Gulden goes directly to Adidas
Puma boss Björn Gulden will become CEO of the larger neighbor and direct competitor Adidas on January 1st. On Tuesday, ...
Kanye West has to leave Skechers headquarters
AYe, also known as Kanye West, should refrain from unannounced visits in the future. The rapper, who has been attracting ...
