Recently, the Binance platform announced the return of its Bitcoin button. Open to anyone with a Binance account, the game offers the chance to win one Bitcoin (BTC), now valued at $26,000. A nice sum that would please more than one investor to fight against this period of bear market.
Binance relaunches its Bitcoin button
Much to the delight of investors, the largest cryptocurrency platform in the world launches its Bitcoin button again. The winner of this game will be awarded a Bitcoin (BTC). With a price of around 26,000 dollars, this event is the ideal opportunity to serenely experience the continuation of the bear market.
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During the previous edition in 2022, Binance’s game went on for long weeks until a winner emerged. This year, the rules of the game are the same as last year:
- each user of the platform is able to click once on the button;
- with each click, a counter is triggered ranging from 60 seconds to 0;
- when the counter reaches 0, the last user who clicked the button will be awarded the Bitcoin.
If you have used your free click without success, Binance offers the possibility to its community to obtain additional clicks. Thus, to increase your chances of success, you can complete the procedure relating to the verification of your identity, also called KYC (Know Your Customer).
In addition, an additional click is offered to users inviting one of their relatives via a referral link : it is however necessary that the affiliate pass the KYC procedure for the bonus to be granted to his sponsor. Finally, community puzzles will gradually appear to offer new clicks to those able to solve them.
Note that only those with an account on the Binance platform or a Twitter profile subscribed to the exchange can participate in the game.
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Binance: the marketing behind its game
Created in 2017 by Changpeng Zhao, Binance business quickly became a global leader in the cryptocurrency exchange sector. Over the years, the company has attracted more and more users thanks to its varied range of services, ranging from cryptocurrency trading to solutions using DeFi, including the deployment of its own blockchain, the BNB Chain.
However, Binance would not have been able to claim its place as the world leader without convincing its users through its multiple promotional actions. Thus, the Bitcoin button is one of the operations integral to its strategy.
Combining financial reward with playful aspects, Binance’s game is one of a kind. Composed of a single rule (click once on a button), the Bitcoin button is easy to remember. Likewise, driven by its fervent community, the game has a lot of exposure on social networks.
Recall that Binance’s operation began a week after the complaint was filed by the Securities and Exchange Commission (SEC), the financial market regulator in the United States. In a context of massive withdrawals by its users, the media coverage of the event is not significant enough to hide the concerns of the platform’s investors.
Whether the appearance of this game during this period of regulatory uncertainty is a coincidence or a premeditated act, the main question to ask at the moment is the following: how does the Binance company intend to defend itself against the American institution that is suing her?
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Always enthusiastic about new technologies, I gradually moved closer to Web3-related activities during the year 2021. Over time, I wanted to add my stone to the building. It was then that I became an editor, with the aim of explaining cryptocurrency-related topics to as many people as possible.
Timothy Bourbotte
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