The way of shopping changed entirely when e-commerce websites were first introduced.
Similarly, e-commerce websites revolutionized or we even say that a more convenient way to shop was offered with the help of m-commerce.
E-commerce gained incredible popularity at the time of inception as shoppers believe that it was the most convenient way to shop and nothing can be more convenient than this.
But when m-commerce was rolled out, it proves them all wrong and became a most beneficial way to shop.
If you already own an e-commerce website and want to rely on it in the future, this may not be the best decision.
As m-commerce holds the future.
Now is the correct time to get a native mobile app for your e-commerce business and get closer to your customers.
Below we’ve listed some current stats and future predictions about m-commerce and mobile application development.
Make sure to go through it before making any further decisions.
1). More mobile users than desktop users
If you find yourself between an eCommerce website and m-commerce and are unable to make a decision about which option to go with and looking for one solid reason to pick m-commerce. Mobile
That one reason is that almost double the number of customers are using mobile phones than desktops.
According to Statista, in 2023, the current number of smartphone users in the world today is 6.92 billion, meaning 86.34% of the world’s population owns a smartphone.
On the other hand, only 1 billion of the world’s population uses desktops.
That being the case, if you create a mobile app you’re targeting almost 85% of the world’s population.
2). Customer Engagement is Better on m-commerce Than e-commerce
Without a shadow of a doubt, customer engagement has always been higher in mobile apps than in websites. There‘re a plethora of reasons behind it. Firstly, mobile apps allow customers to shop from anywhere at any time. Just take out the smartphone from your pants pocket and start shopping. Secondly, mobile apps are intuitive and easy to understand. Last but not least, mobile apps allow you to send push notifications with alerts like the newest arrival, discounts, and cutback.
3). Mobile apps can also work offline
A website can never work without a proper internet connection. On the other hand, custom mobile applications can also be worked without an internet connection to some extent. Some m-commerce mobile apps allow customers to add the products to the cart and when the internet is available they can complete the purchase.
The latest figures show that there are expected to be 4.89 billion social media users worldwide in 2023—a 6.5% increase from a year ago. Interestingly, (91%) of social media users use mobile devices to access social networks. With such a significant number you can run ads and motivate users to download the app. And even you can target existing users to make a purchase from the mobile app.
5). You Can Build a Customer Fan Base Quickly
If any user is downloading the app, that means he’s giving you the space in his mobile storage.
This step itself is a big achievement. From now if you dont want to lose him you must offer what he’s looking for.
Creating a customer fan base has remained the number 1 wish of every business owner. But unfortunately, only a few are lucky enough to make it possible.
However, with the help of m-commerce building a loyal customer made become very easy and simple as now your business has become a permanent part of the mobile unless he deletes it.
Now all you have to do is serve him in the best possible and make him satisfied with the product. Next is sending him push notifications and loyalty rewards so he keeps coming back.
6). Better Brand Visibility
E-commerce websites are comparatively harder to access. First, you’ve to find the website URL and then type it into the search bar, and then the website will pop up.
This overall process takes 2-3 minutes.
On the other hand, accessing m-commerce is a matter of less than a second. All the user needs to do is touch the app icon on the screen and the app will open.
Having your business icon/logo on the user’s smartphone all the time means whenever the user will open the phone your icon/logo will be displayed. Therefore, your brand visibility will be increased.
On the other side, having an e-commerce website the brand visibility is relatively lower.
If we compare the traditional way to shop with online shopping there’s a huge difference between the data you receive at the end of the day.
For instance, if you run traditional retail or outlet, the only data you’ll receive is how many customers enter the store and what products they purchased, and how much they spent.
However, if you own an e-commerce website or m-commerce you’ll receive a lot more insight that can be significantly valuable in the future.
M-commerce is a step forward when it comes to retrieving consumer data. Not just provides data that how many products are sold but what the pain points that push users to abandon the app. Also with the data received, you can retarget app abandoners.
