In pursuit of a life of taste, we need a deep understanding of our behavior, consumption habits and, of course, the environmental impact of the goods we buy. The consensus against plastic has become a reality, with many businesses joining initiatives to promote greener alternatives, such as the use of paper and cardboard in packaging.
In this sense, luxury brands are no exception. At the time, many well-known luxury brands resonated strongly in the environmental movement, as they once used animal skins in bags and accessories. However, the global awareness is so great that many luxury brands that were once criticized are now pioneers in the use of sustainable and eco-friendly materials.
Do you want to know which luxury brands are the most sustainable today? Next, we will list 5 sustainable luxury brands:
Veteran Sustainable Luxury Brand – Gucci
In terms of sustainability, Gucci has been promoting eco-friendly initiatives in its products since 2010. Since then, Gucci has started using FSC certified paper, launched its castor oil eco-glasses in 2011, and started striving for 100% organically grown materials for its fashion elements. and sustainable. Gucci is currently working with local communities to promote greater social integration in terms of ecology and health. Without a doubt, this is the benchmark for sustainable luxury brands.
Sustainable Luxury Brands – Versace
Back in 2018, Versace pledged to stop using animal skins in its work, especially kangaroo skin, which is a leather material it often uses. In the wake of the recent green campaign, Donatella Versace herself said she “felt inappropriate to kill animals to make fashion” and began to work introspectively to document the life cycle of all her products and ways to improve and improve. Optimize processes for a greener future.
In addition, as stated on its own website, it has been participating in the Sustainability Working Group of the Carrera Nazionale della Moda Italiana (CNMI) for many years to approve chemical safety standards.
Sustainable luxury brand Louis Vuitton
Due to the health conditions caused by the coronavirus, the Louis Vuitton brand was one of the first to take action. He abandoned his studio and workshop in Paris and started making medical gowns (which passed all the necessary controls and were considered effective in the field of health). In addition, the brand’s CEO and president, Michael Burke, insists on a circular economy, concerned about developing eco-design to promote responsible consumption of energy and resources.
Sustainable luxury brand Burberry
One of the most controversial brands on ecological issues is Burberry. In 2018, a huge scandal erupted in its annual report, which made it clear that it had burned 28.6 million pounds of out-of-season material. Viewers were quick to criticize the matter harshly. Burberry defended itself, claiming it “protected its value proposition and intellectual property” in this way. Of course, this brings Burberry to blame on multiple fronts. Among them, it is considered to be indifference to the work of employees and waste of limited resources.
Even with this scandal, Burberry has actually been working together for a sustainable future for over 10 years. In addition to initiatives such as the 2019 March for Carbon Neutrality, it also highlighted its 2004 social commitment and action plan. Despite being notorious for scandals, Burberry deserves a place on the podium for responsible luxury brands with sweeping changes to its sustainability policy.
Big bet on renewable energy – Michael Kors
In its sustainability program, Michael Kors strongly supports the use of renewable energy in each of its production processes. In fact, it’s undergoing a comprehensive review, from the way raw materials are collected to the most sustainable ways to dye fabrics. Its goal is to be 100% carbon neutral and use 100% pure renewable energy. As he himself said: “We all have responsibilities and roles when it comes to sustainability.”Did you know these 5 luxury brands are sustainable? At AULOVELY, we partner with them to bring you the best of luxury brands: bags, accessories, footwear, and more, so that together we can fight for a better world with 100% authentic products. Check out our catalog on our AULOVELY online site and see for yourself what we can offer you.
