Most companies operate online today. So, a proper digital advertising strategy is a must. Content marketing is one of its most significant elements. People expect to get practical and interesting info from you. You need to make sure that your content is quality and relevant. Thankfully, today there are a lot of different platforms and tools for that. You can use them to create both visual and text materials. We want to tell you more about these platforms. Keep reading and learn how they can impact your strategy!
GetResponse
One of the best alternatives is GetResponse. It has a variety of instruments you can use for your promotion. Below, we gathered some of the features it can offer you.
Email Marketing
It has an array of templates and personalized messaging options. You can build impactful email campaigns with its help. Also, you can use its drag-and-drop editor. That way you can create aesthetically pleasing materials that resonate with your clientele on any device.
Landing Page Builder
Remember, that a great landing page can aid you get more conversions. You can use this tool to design high-converting pages even if you don’t have coding expertise.
Webinars
Did you know webinars can get a conversion rate of 51%? GetResponse takes webinars to the next level. It gives you an opportunity to connect with your clients live. You can utilize them for
- Lead generation;
- Product demos;
- Expertise events, and much more.
Marketing Automation
Moreover, it allows you to simplify many of your tasks with automation. For example, you might set up automated sequences or condition based email automation that triggers based on people’s actions. That way the right content will reach your clients at the proper time.
ContentCal
This one is a central hub for content planning. It has a calendar system that is easy to use. You can prepare and organize your materials across different outlets with it.
There’s no question that effective team collaboration is a must for any campaign. This platform is perfect for that. Your workers can
- Share ideas;
- Give feedback;
- Transition materials through the production pipeline, etc.
Plus, you can combine it with your social media. That way, you’ll establish your brand presence on all platforms. Moreover, here you can find templates and a built-in approval feature. They can really save you time and resources. Don’t forget to utilize the share Instagram profile link feature to seamlessly connect with your audience across platforms.
HubSpot
This platform offers an intuitive editor. You can make and refine any publications, pages, or campaigns with its aid. It has an accessible interface and a strong tool suite. So, you can produce top-notch materials without the need for extensive technical expertise.
Plus, you can control your social networks through it. It has a dashboard with all your data. It gives you the possibility to
- Plan posts;
- Control engagement metrics;
- Manage multiple accounts, etc.
It has strong reporting features as well. You can always check how your creations perform. For instance, you can employ it to check website visits or evaluate the effectiveness of specific pieces.
Hubspot’s email functionalities are outstanding, too. It gives you the possibility to make your messages more personal. That way you can retain your customers and avoid churn. You can also synchronize it with other modern networking and team management tools like Popl Teams and digital business card to easily capture and track leads.
It constantly updates to align with the newest trends. So, we believe that in 2024 you’ll be able to get even more new features.
Vidyard
In 2024, video content continues to dominate. Vidyard specializes in this type of production. You can craft eye-catching product demos or entertaining webinars with its help. Why choose this platform?
Personalization
It goes beyond basic video hosting. You can incorporate individualized and interactive elements in your clips with its help. For instance, you might integrate clickable CTAs and quizzes. It will adapt them to the tastes of your consumers.
Advanced Analytics
As we’ve mentioned before, it’s extremely important to know how your content works. With Vidyard you can access data on
- Viewer engagement;
- Drop-off points;
- Conversion rates, and more.
Interactive Video Hub
This platform allows you to make your materials more entertaining. In this hub, you can include
- Clickable hotspots;
- Dynamic content overlays;
- Individual video paths, etc.
It can help you transform passive viewers into active participants.
StoryStream
We want to mention that user-generated content is rising in popularity. We believe this tendency will continue this year. So, we want to suggest getting familiar with StoryStream. It can curate authentic materials created by your clients. This approach can really help you foster a more genuine connection with them. Moreover, people tend to trust their peers more. So, you can gain more possible clients with its help.
This platform offers moderation attributes. So, you can always check if the UCG aligns with your values and guidelines. Also, StoryStream simplifies the rights management process. Plus, it promotes community engagement. You can encourage your clientele to actively participate in the production. It allows you to turn the clients into your brand advocates.
Brandwatch
Another platform we can’t neglect is Brandwatch. Let’s take a look at what it can offer you.
Social Listening
It has powerful social listening instruments. You can use them to tune into the digital conversations surrounding your brand. For instance, you can
- Monitor mentions;
- Analyze sentiments;
- Check trending topics, etc.
That way you can craft materials that meet the exact anticipations of your clientele.
Market Intelligence
In 2024, staying updated on industry trends and rival strategies is a must, and having a second phone number can enhance your ability to gather crucial information. Brandwatch’s market intelligence tools offer a comprehensive overview of your industry, identifying emerging themes and tracking opponent movements effectively.
Crisis Management and Reputation Protection
Keep in mind that online reputation can make or break a brand. This platform offers you great crisis management mechanisms. It can help you monitor sentiment during critical situations. You can recognize potential crises before they escalate with its help. It allows you to handle them immediately and maintain a positive image
How to Choose the Best Platforms?
Above we outlined some of the platforms you can use for content marketing. All of them offer unique and useful attributes. It might not be that easy to decide which one suits you more. You need to consider many points. We gathered some of them below, so keep reading.
Your Goals and Objectives
First, you need to define your marketing plans. Are you aiming to
- Raise brand awareness;
- Drive website traffic;
- Get more leads;
- Boost sales, etc.
Target Channels
Then you need to research your possible clients. Determine the channels where they are most active. You need to make sure that the platform you pick resonates with them. It has to support the channels that are the most fitting to your strategy.
Content Formats
Also, you have to assess the type of materials you plan to produce. Pick a platform that supports diverse formats, like
Collaboration
You have to evaluate outlets that offer collaborative attributes. It’s particularly important if your team works remotely. For example, check the availability of
- Live editing;
- Comments;
- Version control, and more.
Analytics and Integration
Try to choose an alternative that has strong analytics instruments. That way you can monitor the results of your efforts and make changes when necessary. Plus, it has to go well with your existing systems.
Scalability
Remember, that the platform should adapt to increased demands as your efforts grow. Always, look for scalability features, like
- The ability to handle a growing number of clients;
- Increased storage capacity;
- Additional functionalities.
Cost and ROI
Budget considerations are also pretty important. You have to evaluate the pricing structure of each option. Always take into account any additional fees and potential return on investment.
Reviews
Also, we recommend researching the experiences of other users. It can help you determine how well the platform has performed for companies similar to yours. If your company sells wedding rings, a reliable source for your research should be other jewelry brands instead of sportswear ones. Try to pay attention to both positive and negative feedback.
Conclusion
There’s no doubt that a strong online presence is a must today. So, you need to have a proper content marketing strategy to achieve it. You need to catch people’s attention to make them curious about your offerings. Intuitive websites, great visuals, and interesting texts are your best friends in that matter. We gathered some of the best platforms you can use to create them in 2024. They can help you plan your production process. Plus, they offer a lot of interactive features you can include. Moreover, they give you the possibility to analyze the effectiveness of all your efforts.
We hope that our guide was helpful. Always try to keep up with the latest instruments and trends. Try to get familiar with all the platforms we mentioned above. We believe they’ll help you boost your content marketing strategy in 2024!
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