The Tour de France 2023 will be partially digital. The organizers announce that fans will be able to collect non-fungible tokens (NFT) representing the different stages. What will it look like?
The Tour de France is introduced to Web3
The Tour de France announces that NFTs of the different stages – modestly baptized “ exclusive digital content– will be offered to fans. The 21 digital collectibles will be distributed for free through games. 21 special NFTs will be distributed, and will allow their holders to experience “a VIP experienceon one of the steps.
The initial distribution of these digital objects will be followed by a second phase. Those who collect several of them will be able to obtain “more or less exclusive rewards depending on the level of completion of the collection“. A Discord will also be offered to the community to bring collectors together.
The non-fungible tokens offered by the Tour de France will be offered via Polygon. A choice justified by thelimited power consumptionof the network.
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NFTs resold to promote mobility by bike
NFTs will be resalable on the secondary market. The profits thus made will be entirely donated to the program “The future by bike“. This is an initiative of the Tour de France which aims to promote mobility by bicycle.
According to Christian Prudhomme, the director of the Tour de France, this is a “popular” initiative for the Grande Boucle:
“A real popular festival in July, [le Tour] creates a great proximity with its public throughout the 3,500 km of its course. The digital collection of the stages of the Tour de France 2023 responds to this logic: everyone will have the opportunity to obtain exclusive digital content from the Grande Boucle. The lucky ones will be able to experience unique moments thanks to them.»
We note a certain caution from the Tour de France, which does not use the word “NFT”. But it still shows a clear openness to Web3, which is increasingly positioning itself as an innovative way to create engagement with fans.
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Source: press release
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