The Tour de France 2023 will be partially digital. The organizers announce that fans will be able to collect non-fungible tokens (NFT) representing the different stages. What will it look like?
The Tour de France is introduced to Web3
The Tour de France announces that NFTs of the different stages – modestly baptized “ exclusive digital content– will be offered to fans. The 21 digital collectibles will be distributed for free through games. 21 special NFTs will be distributed, and will allow their holders to experience “a VIP experienceon one of the steps.
The initial distribution of these digital objects will be followed by a second phase. Those who collect several of them will be able to obtain “more or less exclusive rewards depending on the level of completion of the collection“. A Discord will also be offered to the community to bring collectors together.
The non-fungible tokens offered by the Tour de France will be offered via Polygon. A choice justified by thelimited power consumptionof the network.
👉 Learn more – Polygon (MATIC), a scalable blockchain hub centered on Ethereum (ETH)
Buy NFTs on Binance
Discover Binance’s NFT Marketplace 🔥
NFTs resold to promote mobility by bike
NFTs will be resalable on the secondary market. The profits thus made will be entirely donated to the program “The future by bike“. This is an initiative of the Tour de France which aims to promote mobility by bicycle.
According to Christian Prudhomme, the director of the Tour de France, this is a “popular” initiative for the Grande Boucle:
“A real popular festival in July, [le Tour] creates a great proximity with its public throughout the 3,500 km of its course. The digital collection of the stages of the Tour de France 2023 responds to this logic: everyone will have the opportunity to obtain exclusive digital content from the Grande Boucle. The lucky ones will be able to experience unique moments thanks to them.»
We note a certain caution from the Tour de France, which does not use the word “NFT”. But it still shows a clear openness to Web3, which is increasingly positioning itself as an innovative way to create engagement with fans.
👉 Listen to this article and all other crypto news on Spotify
Progress in the world of cryptocurrencies with Cryptoast experts 📘
Source: press release
Newsletter 🍞
Receive a summary of crypto news every Monday by email 👌
What you need to know about affiliate links. This page presents assets, products or services relating to investments. Some links in this article are affiliated. This means that if you buy a product or register on a site from this article, our partner pays us a commission. This allows us to continue to offer you original and useful content. There is no impact on you and you can even get a bonus by using our links.
Investments in cryptocurrencies are risky. Cryptoast is not responsible for the quality of the products or services presented on this page and could not be held responsible, directly or indirectly, for any damage or loss caused following the use of a good or service highlighted in this article. Investments related to crypto-assets are risky by nature, readers should do their own research before taking any action and only invest within the limits of their financial capabilities. This article does not constitute investment advice.
AMF recommendations. There is no guaranteed high return, a product with high return potential involves high risk. This risk-taking must be in line with your project, your investment horizon and your ability to lose part of this savings. Do not invest if you are not ready to lose all or part of your capital.
To go further, read our Financial Situation, Media Transparency and Legal Notices pages.
Journalist at Cryptoast, I fell into the pot of cryptocurrencies a few years ago. I am passionate about the innovative technologies that stem from the blockchain and I like to find the most crispy information to share with you.
Marine Debelloir
2244 items
;Resize=(1200,627)&impolicy=perceptual&quality=mediumHigh&hash=95eac924c1b618ca597cf509c322b3bb299375b763e867b01485ed2fa05c0db4 "Farbenfrohes Spektakel – Silvester weltweit: Die schönsten Feuerwerke jetzt im Livestream gucken")
