The investment for any business must be done in a proper manner. If you are thinking about investing in the ranking tools, you must collect the appropriate knowledge. With the help of eComJungle’s blog, you can now learn more.
The ranking was the main metric for success in the early days of SEO. SEO experts concentrated on achieving the top spot for their target golden keyword and frequently used rank-tracking tools to measure their development over time. Over time, SEO specialists rapidly understood that ranking is a poor predictor of success.
When a term generates little relevant traffic or few conversions, ranking #1 for that keyword doesn’t signify anything. This insight led SEO professionals to combine rank tracking with additional metrics like organic search traffic and conversions.
Do We Need to Track Ranking?
Tracking keyword rank on the most popular search engine has been harder as Google has developed over time. One of the issues with rank monitoring is that:
- Tools for tracking keywords are disliked by Google
- To maintain the search engine, Google must make financial investments. Ads and sponsored results are its main sources of income.
- Rank-tracking programs visit search engines and consume the server resources, but because they don’t click on the adverts, they don’t help Google earn money.
- In addition, Google has developed Application Programming Interfaces (APIs) that let developers access keyword ranking information without using the Google UI.
- Developers can get the rank-tracking data they need for free using APIs.
- The main drawback is that Google places a daily API request cap.
- The ranking results are typically scraped directly from Google’s result pages as a workaround.
When Google notices this, a CAPTCHA form is displayed to ensure that the query was submitted by a human. Google will temporarily restrict the IP address if there are several quick inquiries from the same IP address since there are tools to get around the CAPTCHA form.
If the scraping trend persists for a sizable period of time, Google will block the IP address from accessing Google. This is one of the major characteristics you should look for in rank-tracking software, especially if you intend to monitor a lot of keywords.
Google Shows Different Results Depending on the Location
When a search is conducted in several areas, different keywords will appear in the results, especially if the keyword is related to a local business, group, or individual.
Results are personalized by Google
Google keeps track of the kinds of results you frequently click on and the ones you quickly navigate away from. Google can do this whether or not you are logged into a Google account, although it can be more challenging if you aren’t.
Several methods are employed to ignore personalization, including:
- Leaving a Google Account logged in.
- Use your web browser’s Incognito or Private Mode.
- By including the URL option, you can instruct Google to stop providing personalized search results.
A KPI for ranking
Should we even report on keyword ranking as a key performance indicator (KPI) if it seems erratic? Even while you can display to an SEO client that their keywords are ranked #1 when they search for those terms locally or on their own personal browser, the results may be different.
- The trends, not the rank itself, are the most important thing to consider.
- Rank changes are significant to pay attention to regardless of position.
- The tendencies of movement will frequently not change, even if the rankings are different in other areas or on individual browsers.
Examples of such tools:
- SEO Smart Suite by WebCEO
- The promoter of online businesses
This wasn’t supposed to be a comprehensive list of SEO rank tracking software. These are just a few rank trackers that experts, along with many others in the SEO sector, believe are crucial. With the help of eComJungle, we hope we have been able to explain the matter.
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