It is a partnership that should be talked about. The giant Twitter has partnered with the eToro trading platform, in order to facilitate access to cryptocurrency and stock trading for users of the social network. Could the beginning of the revolution have begun for Twitter?
Twitter and eToro team up to make cryptocurrency trading available
Elon Musk has been saying it and repeating it for months: he wants to make Twitter an “everything app”, and focuses in particular on the development of payment and trading services. This partnership with eToro is therefore a significant first step forward. We have just learned that the social network will allow its users from this Thursday to consult trading charts and other trading instruments, and to buy shares or cryptocurrencies via the eToro site.
It is now possible see real-time data directly on Twitter. The “cashtags” feature allows you to search for a symbol or a “ticker”, by inserting the dollar symbol. The app then displays real-time price data. This data is taken from eToro, which itself is based on TradingView. The addition had been a hit for eToro, which reports that the feature performed more than 205 million searches during January 2023.
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Information on Twitter, purchases on eToro
It will therefore soon be possible to click on a buttonsee on eToro»in order to visit the site and buy or sell these cryptocurrencies or stocks on the platform, according to a press release from the company:
“Twitter users who search using a $Cashtag symbol such as $AAPL will see Apple’s live stock price and a graph on their Twitter feed. They will be able to click on the eToro platform to get more information on the stock as well as the possibility of investing.»
This morning, the button seems available for some actions, but not for Bitcoin (BTC) and Ether (ETH) cryptocurrencies. The features should be added during the day. In addition, we note that this addition concerns all users, with the exception of those located in the United States.
eToro noted a particular interest of Twitter users for financial markets and cryptocurrencies – more than on other social networks. Yoni Assia, the company’s CEO, therefore asserts that this is a significant point of approach:
“Twitter has become a preeminent platform for the retail investment community – it’s where millions of investors go every day to access financial news, share knowledge and engage between them. The real financial power lies in the sharing of knowledge.»
Twitter is not at this stage a financial application – even if a “Twitter Coin” is currently in development. However, the social network is adding more and more features related to financial markets and cryptocurrencies. Step by step, the company bought by Elon Musk is therefore carrying out its transformation.
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Source: eToro, press release
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