Hail high the good ol’ America!
What makes us chant these slogans? Of course, our Veterans, our soldiers who sacrificed their lives for our motherland and made us live in peace. They have done countless brave strikes without thinking about their families, just because we can sleep in peace in a free homeland ruled by democracy.
BUT WHAT MAKES VETERANS DAY SPECIAL?
The thing that makes this auspicious day so joyous is to pay tribute to that one unknown grave who fought till his last breath just for the sake of us. This selfless attitude and resilience is something that is rare in today’s time.
So, why not one day dedicate to them and celebrate in their honor? Why not one day where we can openly tell them how important they are and what they mean to us?
AMERICA AND VETERANS
This day is more than wearing air Force Jackets and participating in the parades. This day is to rectify their undying spirit and the way they left their loved ones behind and hop on to the journey full of martyrdom and bloodshed.
MARKETING IDEAS FOR VETERANS DAY
This day is not just waving the flags and making speeches. This is 2022, the digital era where everything is possible. Various fast fashion brands and eateries launch deals dedicated to the soldiers and troopers of America.
From 10% to smacking 30%, tons of flash sales go live on this day. From prominent designers’ brands to little dirty dogs carts, all participate and make this one of the best in the US.
So, let’s dig in and see what can be done in the marketing sector.
FAST FOOD JOINTS, JOIN HANDS
The best buy Veterans Day sale can be none other than grabbing the Big Mac and taking that scrumptious bite along with the family. After all the marines, how badly miss enjoying these little perks and taking a bite and munching that with family?
If you don’t have any idea, you can see those viral Buzzfeed videos where marines keep sharing their food and partaking little joys of life. Chick–fil – joints are always on the frontlines to cater massive deals to the army and their families. This is their little contribution and the homage they have been doing for a long time.
WHEN DOES THE SEARS VETERANS DAY SALE START
OR
APPAREL SALES ON THIS DAY
There are a number of various apparel brands that offer great sales on this day. They also provide a discount to the families on showing the army card. Sometimes this sale is not limited to just the troops but also the civilians. After all, an emotional quotient is attached to this, and it is declared a public holiday in the entire nation.
Brands like Sears, H&M, Zara, Adidas, Nike, and other notable trademarks offer various eye-catching discounts that attract massive sales and make this day memorable.
Bless the brave and courageous. We honor those that sacrificed their lives. Let us affirm now that in our future, such courage can be utilized to change our world for the better and not for war.
BUILD A DEDICATED LANDING PAGE
A dedicated web landing page is a must if you consider applying advertising tactics on the whole spectrum. This will be an ideal way to strike deals digitally while keeping in mind the SEO. It will give users an organic experience and a more personal touch. Make sure to make content relevant to the military community. Let the customer know how proud you are and what makes this gesture honorable.
HIGHLIGHT MILITARY SPOUSES AND OFFER THEM PERKS
92% of military spouses are females, constantly seeking a thing to hook on a deal. Wouldn’t it be great if your company especially highlighted the wives and offered them respect and honor for how they are managing it without their husbands? Moreover, it is an evident fact service wives use coupons and rely on them throughout the posting period.
Seeing this, Baskin Robins allotted them coupons and vouchers, which can be claimed all year round. Little things like this play a huge role in shaping and building a solid welfare community.
PUBLICIZE ON SOCIAL MEDIA
The military has expanded its roots and now caters through the Snap Chat platform. Advertising on Facebook, Instagram, and other notable channels can boost your sales graph. Also, through this, your business can gain exposure too. There are also official handles of the US Army pages that widely post news and advertise their troopers and daily activities to make people learn about the lifestyle.
PAY HOMAGE THROUGH PRINT AD
Print media is never getting old. This is one of the most legit ways to show respect and show how gratified you are. This emotional approach will directly hammer the message through the radar and make things work meaningfully. Exclusive publication on the front page or a feature post dedicated to their duties and accomplishment can be a good idea.
CAUSE MARKETING CAMPAIGN
Collaborate with a cause, and make your brand available for the welfare. This marketing technique can elevate your product’s worthiness and serve the purpose of the community of the troupers. Many health sectors provide a fraction of the percentage off to the army personnel. These manners show great empathy and work in building the reputation of your company/product.
CONCLUDING THOUGHTS
Veterans Day being an American, means to pay respect, homage, and tribute to the fallen and the entire community. This day marks how indebted we are to their services and how proud we feel when they are on the field.
So, why not give some exclusive benefits on this day? Making them feel how important they are. Here we have listed some of the marketing techniques that can be adopted and applied easily, as all you have to do is to make things work and show gratitude and love to them. Don’t forget to value their partners and how they have survived without them.
Following these things will indeed be business goals too, so it’s a win-win situation that provides benefits to all sectors.
