Tracking your website or a digital store in every aspect can become a headache sometimes, especially for selling online. There are multiple tools, multiple tactics, and multiple metrics that one needs to follow up. From the traffic to social media every other platform has a different way to monitor and different online tools to go with.
But before using the online tools to monitor, we should look at the aspects on which the website can be monitored.
1. Traffic
The number of people coming on your website, spending how much time on your content/store, are new to your website, sessions, and demographics are some of the things that every website/store owner is concerned about.
2. Conversion Rate
It will help you in evaluating the ratio of the traffic coming on your website compared to the people who actually purchase a product or service from you. It should not be necessarily more than 1 to 2% depending on the industry you are in.
3. Bounce Rate
Bounce rate is the percentage of website visits that are single-page sessions where the visitor exits the website without seeing the second page. It is very important to monitor the bounce rate as it brings out the actual engagement of your website in front of you.
4. Search Engine Rankings Of Your Store
The position you rank on the search engine matters a lot when you want to scale your business. It is the only thing that is responsible for bringing organic traffic to your website. If you stand in a good position on the search, there are slightly higher chances that a user may visit your website. This is the only reason why SEO optimization is considered very important.
5. Social Media Engagement
One of the most boomed platforms for marketing in recent years is social media and why not? Small businesses have seen extensive growth by using platforms like Instagram, Facebook, and LinkedIn.
Now social media has been taken as an opportunity to make the business viral. People have started using SEM, and Meme Marketing just in order to make an online presence in front of the target audience. And you cannot grow your business online if you do not monitor the growth of any strategy you apply. That is why using social media tools may come in handy at the end of the day.
6. Overall Performance
After contemplating the metrics mentioned above, you should measure the website’s overall performance. Be it the conversions, organic users, or session time, different companies have different goals.
For instance, for an e-commerce company, bringing conversions is the main focus and not the bounce rate they have.
7. Compare With Competitors
To give your competitor an edge, you first need to know what strategies they are following. For instance, the keywords they are using, the visuals, tag lines, and so on. Now for that, you will need some basic tools to research.
8. Make Data-Driven Decisions
An analytical tool gives you the facts about the business you are doing. Be it the conversion, sessions, or ads it brings everything out in the form of data and helps you make a decision more precisely and fast.
9. Areas Of Improvement
Using tools to measure the success of your website can be extremely beneficial. They can help you track your progress and identify areas of improvement. If you are not using tools to measure your website’s success, you should start doing so today.
Are you looking for tools to measure the success of your website? There are many tools available that can help you track your website’s performance. Here is the list of tools (category-wise) that may help you to monitor your website.
Tools that can help in tracking website traffic, conversions, bounce rate, and sessions :
- Google Analytics: The most commonly free-to-use analytical tool, which helps with detailed and accurate results. It includes real-time views, conversions, bounce rates, session timings, and more.
- Adobe Analytics: It is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
- Matomo: It is one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
- Clicky: In comparison to others, it has SPY, and RSS feeds which helps in tracking the real-time movement of users accurately.
Tools that can help you track social media:
- Hootsuite: It is a segment leader that offers a complete package that helps in curating the content, measuring the traffic, and ROI, and even scheduling the posts.
- Talkwalker: It is a cloud-based social media analytics tool that helps in team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.
Tools that can help you monitor your competition:
Semrush:
It is a SaaS based platform which runs on a subscription model. It can solve all your website’s basic and advanced problems by providing advanced technical solutions to it. It can help in keyword research, search volume, cost per click, competitive analysis, site audit, backlink analyzing, social media analytics, and so on.
Some more reasons why it is worth to be used for your website are:
- Helps In Finding New Content Ideas
- More Effective Competitive Analysis
- Track Your Content Rankings From Start To End
- Helps In Finding Better Advertising Strategies
If you feel monitoring all the data separately would be difficult, there are many integrated platforms that not only help you in data analytics but help in marketing too.
One of them is:
QPe:
But now, new digital platforms like QPe have started offering all the marketing tools aggregated in an app. Now you need not to be a tech-savvy person to run a website or a digital store. It offers no code platform which can help you with all the above listed categories. You can use analytics, SEO, SEM, and social media marketing with a single app along with online store, catalog management, managing orders,payments, deliveries etc. It also helps in selling products online at 0% commission fees.
