What if McDonald's, the American Fast-Fods giant, added bitcoin to his cash? This is the idea that a group of shareholders issued, requesting an in -depth study of this possibility.
These shareholders want bitcoin in the cash of McDonald's
What if McDonald's, the international fast food giant, added bitcoin to his cash? This is the question that a group of shareholders wanted to ask the management of the company upstream of its annual general meeting scheduled for May 2025.
On the initiative of this proposal, THE National Center for Public Policy Research (NCPPR)a conservative think tank based in Washington and used to challenging large American companies on their financial strategy. The group has notably distinguished itself by similar proposals addressed to Microsoft or Amazon, all aimed at encouraging the adoption of Bitcoin as reserve assets.
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In his letter, the NCPPR invites McDonald's to “perform an evaluation” to determine If the integration of bitcoin in its cash flow would be in the long -term interest of shareholders. To support its request, the organization lists the investments of McDonald's, 46 % of which are made up of land.
If this heritage strategy has proven itself, it would today lack, according to the NCPPR, flexibility and yield. The Think Tank evokes in particular the example of a strategy, whose course of action has exploded since the massive integration of Bitcoin in its accounts, displaying a performance much higher than that of McDonald's over 5 years.
Evolution of MSTR action and MCD action (in percentages) over 5 years
In a context of prolonged inflation, where yields of state bonds are deemed uncertainthe NCPPR believes that Bitcoin offers a credible alternative. The king of cryptocurrencies is liquid, and is gradually imposed in the world of large companies, like Tesla, block or more recently Gamesop.
McDonald's, he adds, could regain his pioneer status by daring to study this option.
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But the proposal was ultimately not brought to the agenda. Meanwhile, McDonald's has requested the opinion of Securities and Exchange Commission (SEC).
In a letter sent at the end of January, his lawyers asked confirmation that the company could exclude the proposal of its preparatory documents without violating the regulatory framework. The central argument: the management of the cash flow is the company's “ordinary operations”. In other words, this is an area reserved for management, not for shareholders.
The dry has decided in this sense in a letter dated March 28. According to the regulator, the NCPPR's proposal indeed notes the current affairs of the company, and can therefore be legitimately dismissed. McDonald's thus obtained the guarantee that no coercive action would be initiated if the proposal was not subject to the vote.
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But the NCPPR was quick to reply. In a long haul sent to the SEC, its representatives reject the idea that their proposal encroaches on the prerogatives of the board of directors. According to them, Request a simple evaluation does not amount to imposing a decision, and even less to define a financial strategy.
They recall that shareholders are quite capable of deciding on a subject as widely debated as Bitcoin, more than ever under the projectors in the economic and political landscape. “” Bitcoin is not a simple accounting line, They affirm in substance, but a subject of society that shareholders should have the right to question.
Microsoft recently postponed a similar proposal, and Amazon did not give any concrete follow -up to the requests of the NCPPR. For them, it is still and always the volatility of the BTC that is problematic. Will McDonald's see things differently? If yes, then the adoption of bitcoin could progress much faster than today within multinationals.
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Source: Document
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