Nomos manager Fanni Melzer during a presentation
Image: obs
A foray through the diverse middle class shows how companies deal with war, crises and turning points. Fascinating your recipes for success. A guest post.
An the face of a new, as yet unknown world order, the German economic model with its unique industrial network is being put to the test. In some industries, economies of scale and high international market shares are threatened, cheap energy and raw material supplies from autocratic regimes have to be replaced in the short term by expensive alternatives, and constantly growing market shares are passé there.
Viewed from the outside, Germany, the former big winner of the last phase of globalization, already seems to be among the losers and will fall even further if the world economy breaks up into blocs as predicted by pessimists. As the fourth-largest developed nation, only 28 companies rank on the current list of the Fortune Global 500, while 145 companies from China and 124 from the US are listed there.
