FIFA has partnered with Roblox to bring metaverse experiences to football fans. Although this once again testifies to the interest in virtual worlds, we will see that this does not necessarily rhyme with “blockchain” and Web3”.
FIFA lands in the Roblox metaverse
Following the announcement of a non-fungible token (NFT) platform, the Fédération Internationale de Football Association (Fifa), is accelerating its digital shift turning to the metaverse. Indeed, the famous football institution unveiled a partnership with Roblox last week:
⚽🎮🌍 FIFA and @Roblox today announced a new ground-breaking partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment that celebrates the power of football.
— FIFA.com (@FIFAcom) October 12, 2022
This game, launched in 2003, allows players to create their own content to share it with the whole world. This is how FIFA enters this universe, through what it calls FIFA World. At the turn of mini games on the theme of football, fans will be able to evolve in this environment to win various rewards.
In view of the upcoming schedule, FIFA World will adapt its content for the World Cup in Qatar this end of the year, but also in view of the Women’s World Cup in Australia and New Zealand next year.
Pedri, the Spanish international of FC Barcelona and partner of the project, commented on this novelty:
“It’s incredibly exciting to see FIFA and Roblox come together, and I look forward to being a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love to play and it’s great to introduce them to the FIFA World Cup in the digital space and interact with them directly in our Roblox world. »
👉 To go further – Find our guide to understanding the metaverse
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A metaverse without blockchain
Roblox is a concrete example showing that “metaverse” does not necessarily mean “blockchain” and not necessarily “Web3” either.
Indeed, although it is possible to sell your creations on the platform against a currency called ROBUX, you must subscribe to a paid subscription. In addition, this currency can only be exchanged for dollars from 100,000 units, against a rate decided by Roblox.
It is therefore from a Web2 metaverse, where the rules of the game remain highly centralized. Nevertheless, this partnership with FIFA is still part of the current dynamic, where famous companies and institutions pay more and more attention to their digital presence with their audience.
👉 Also read – What is Web3, this decentralized version of the Internet?
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Source: FIFA
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I timidly discovered the world of blockchain at the end of 2018 during my quest for financial freedom. Initially invested moderately, it was only two years later that I took the gamble of betting everything on the movement that was taking shape then. I then dedicate 2021 to training myself better to acquire more knowledge and seriousness. As I often like to say: I still have a billion things to learn. And what I do know, I want to share with you.
Vincent Mayor
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