Any bar or restaurant will tell you that maximizing customer satisfaction is the best way to make the business profitable. If you own a bar, you must ensure your customers get the best experience. That means giving them something they do not get elsewhere. You ought to come up with creative ways of encouraging them to buy more beer or wine. Owning a great bar does not stop at bringing the best beer. You need to give our customers a reason to come back to you. With that said, here are tips to improve their experience.
One best way of keeping your customers happy and motivated to drink more is serving them with style. So, add a touch of creativity in how you serve, what you use to serve, and how you move. Don’t forget to add a beer stein in every order. How you serve the beer can tell a lot about you and whether the customer wants to drink more. Therefore, consider buying an Oktoberfest stein for the customers. You will be surprised by how much beer they can drink. Let your body language create a good impression of yourself. It will also be great to approach them and ask for feedback about the drinks.
Some of the venues around you may have reduced capacity to prevent overcrowding. Therefore, you need to ensure you are serving efficiently. Speed is crucial in this case. However, it comes with experience, organization, and efficiency. You can increase speed by using a checklist to confirm you have every piece of equipment, use both hands, and have a procedure for how you will prepare round drinks and cocktails.
Another way to improve your customer experience is by creating a good first impression. Make eye contact when talking to your guests. You can also walk through the customers who just entered and show them their seats.
Your knowledge of the products you sell or use will create a good impression about you and make it easy for customers to make their choices. If a customer asks you about a drink or the Oktoberfest beer stein you just served the beer, they will expect an answer. Therefore, know your products, your menu, and anything else the customers would want to know. Ensure you know your menu by the fingertips so that you can make suggestions when customers need help choosing drinks. Add value to the drinks by telling your customers why they should buy them.
It is important to ensure every customer will be happy with the services they get in your establishment. Therefore, try giving them personalized services by anticipating their arrival. Make sure you give them a good welcome when they enter. Show them a seat and offer them a menu or another alternative. You should communicate and top-up drinks to show you are thinking about them.
Takeaways
Your job as a bar professional is to create a good environment by focusing on customer experience. Give them a relaxing and fun atmosphere, and they will be more than happy to come back the next time.
