Bernard Arnault seems confident in the future of non-fungible tokens (NFTs), despite his earlier statements. His former adviser has actually revealed that he has a collection of NFTs, and his sons have embraced this universe as well. In addition, the LVMH group has already partnered with several brands to offer blockchain-based projects in the past.
Bernard Arnault confident in the future of NFTs?
Bernard Arnault, who became the richest man in the world this year and thus taking the place of Elon Musk, would have a collection of non-fungible tokens (NFTs). The chairman of the LVMH Moët Hennessy Louis Vuitton SE group, who declared in January 2022 that he was “not not interested in virtual pairs of sneakers at 10 € », thus seems to have changed his mind.
This is Ian Rogers, the former adviser to Bernard Arnault became Chief Experience Officer at Ledger in 2020, who released the information in the American podcast Aarthi and Sriram. Thus, the facilitator asks:
“Are you telling me that Bernard Arnault has a wallet and that he may be buying NFTs that we don’t know about? »
To which Ian Rogers responds:
” There is no doubt. He showed me, on his own, his OpenSea page. Which means he had to pull out his phone, find it, and show it to me. Then yes. »
Bernard Arnault, who also said a few years ago that NFTs were a passing bubble, did not, however, deny the potential interest of the latter and had revealed that their concept was ” stimulating “.
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The LVMH empire already anchored in NFTs
We remember that in 2021, the LVMH group joined forces with the Italian luxury house Prada and Cartier to issue a blockchain-based authenticity label named “Aura Blockchain”. A few months later, the Louis Vuitton brand launched its mobile game “Louis: The Game” allowing players to win NFTs.
At the start of 2022, Fendi (which also belongs to the LVMH group) took a step into Web3 by teaming up with Ledger to dress up its eponymous wallets. But it is above all the sons of Bernard Arnault, Frédéric and Alexandre Arnault, who really decided to embrace the universe of non-fungible tokensas evidenced by their profile pictures on Twitter:
Twitter profile pictures of Frédéric and Alexandre Arnault
Frederic Arnault, CEO of Swiss luxury watch brand Tag Hauerlaunched “Tag Hauer Connected” in the course of 2022, an application allowing the owners of certain Tag Hauer watches to display their own NFTs on the dial.
Alexandre Arnault has been the executive vice-president of the jewelry company Tiffany & Co. since 2022. In August of the same year, he decided to create a partnership between the brand and the flagship collection CryptoPunks via 250 unique pendants reserved for the holders of these NFTs.
👉 In NFT news – Renault unveils a 2nd NFT drop with pairs of commemorative physical sneakers
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Source: Blockworks
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Passionate about the world of decentralized finance and the novelties brought by Web 3.0, I write articles for Cryptoast to help make blockchain more accessible to everyone. Convinced that cryptocurrencies will change the future very soon.
Maximilien Prue
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