A promotional model is recruited to connect directly with prospective customers in order to generate interest among consumers in a certain product, service, brand, or idea.
Where can we locate models for advertisements?
Sporting events, pubs and clubs, shops, auto shows, and booths put up at fairs, concerts, and other significant public events also use promotional models. Promo models are used by businesses to get their product into customers’ hands. Typically, promotional models avoid appearing in front of the camera.
If you go to a conference or trade fair, promotional models are typically working the booths and giving out samples or souvenirs to attendees. You may sometimes see booth babes, depending on the sort of trade fair. The phrase “booth babe” refers to beautiful young ladies who are usually barely dressed and whose only purpose is to draw attention to the booth at which they are employed.
Depending on the event, trade shows and convention engagements may pay anything from $20 per hour to day fees of up to $1,000. The top paying conferences and trade exhibits are often those related to medicine and pharmaceuticals, and they may call for a day of paid training prior to the event.
The Auto Show spokesmodels often fall under the highest-paid category of promotional modeling. These individuals (who must be above the age of 21) often work five to six months out of the year, from late December to mid-May, and travel around the nation for the Auto Show circuit, when the major automakers display their upcoming new and concept vehicles.
If you’ve ever attended an auto show in your city, you’ve probably noticed that every 30 minutes or so, a young person will appear with a microphone and give a 10 to 15 minute talk or demonstration about the new car model. After that, they usually make themselves available to answer questions about the car.
Vehicle Show Automakers use spokesmodels for their promotional campaigns. Additionally, the car firms cover all of their lodging and travel costs and often provide them a stipend for food and clothing for the length of the contract.
The remuneration for the five to six month job might range from $20,000 to $35,000.
Promotional models ought to be as gorgeous as print models and have kind, approachable dispositions. Effective public speaking abilities are necessary for this kind of profession.
Event Promotion
This form of modeling is known as event marketing, and brand ambassadors, event models, and spokesmodels are some other names for it.
Everything from chewing gum to potato chips, soda to beers and wines, toilet paper to cable TV, video games to cars, and everything in between uses event marketing. It is a tried-and-true marketing tactic that enables customers to try out the product in a relaxed setting.
It’s likely that you’ve seen or seen promotional models and had no idea that they were models. In front of sporting venues and arenas, promotional models are often seen handing out food samples. In retail outlets, promotional models might be seen handing out lotion and beauty product samples. At fairs and tradeshows, cable TV and mobile phone companies frequently advertise their services with booths staffed by surprisingly attractive individuals who are eager to tell you about their service. YES, most of these individuals are promotional models with a small number of actual salespeople thrown in.
How much money can you make as an advertising model?
A promotional model may be almost anybody who is at least 18 years old. Even on a Saturday morning, you may enter a Walmart and see elderly people serving as advertising models and dispensing samples of cosmetics. Such retail campaigns often pay between $15 and $25 per hour.
If you are above 21, promotions for beer and alcoholic beverages often increase your salary to between $20.00 and $40.00 per hour. On a night when a Miller Light campaign is being advertised, go to a pub or nightclub. At some point in the evening, a group of promotional models wearing Miller Light t-shirts will come and purchase a round of drinks for the bar. They often plan a ton of entertaining games and provide rewards. People should taste the beer and develop positive feelings about the company. These Wednesday through Sunday beer and liquor promotions nearly usually take place in the evening, making them excellent part-time occupations for college students since they don’t conflict with their studies.