There are a lot of unseen benefits of the web. It’s something that we all use on an individual basis, and because it feels like such a unique experience, it can be difficult to think about the broader impact of the digital transformation. But for the people who have benefitted, those benefits are very much visible. Take people who live in more rural areas, for instance. The internet has had a dramatic impact on how people who have historically been more disconnected from the rest of the world can live. In this blog, we’ll run through just some of the ways in which the web bridges the cosmopolitan and rural worlds.
Getting Products
In the olden days, you’d have to hope the local store had the latest products in stock. If not, you’d face a long drive to the nearest big city if you wanted to have the latest technology, clothing, and media releases, among others. But with the web, you’re not limited to whatever is in stock nearby. You can simply buy the item online and have the item shipped directly to your door. That’s a level of convenience that would have been unthinkable at any point in history. Now, it’s possible with just a few clicks of the button. For people who have always lived in cities, this convenience is easy to overlook — but it’s a groundbreaking shift in the lives of people living in rural areas.
Entertainment
To some, the quiet and sedate nature of rural life is part of its charm. For others, it’s a downside; they like the connectivity and excitement of cosmopolitan life, it’s just that they want to live somewhere with cleaner air and more trees, so they choose a rural location. The web has ensured those people don’t have to sacrifice entertainment when they elect to live away from the city. Today, many movie giants are making their movies available to stream online on the first day of release, which means you no longer have to live within driving distance of a cinema to see the latest movies. They can also access other forms of entertainment usually found only in cities; instead of visiting a real-world casino, they can play their favorite games at an online casino, or they can have the latest gaming titles delivered straight to their door. All of these things are possible thanks to the web.
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Staying in Touch
One of the advantages of living in a rural area is that there aren’t that many people around. But that’s also a downside. If you live in the woods, then you’re probably not living within walking distance of friends and family. Even driving might not be a realistic option. The connective element of the internet means that people can stay in touch with their nearest and dearest, no matter where they’re located. People who may only see their loved ones a few times a year can now talk to them on video and have an experience that’s pretty close to how it would be if they were in the same room.
Connected to the World
People who live in rural areas are not less engaged with the world — it’s just, in the past, it was a little more difficult to get access to the wide range of opinions and sources that you’d find in places populated with more people. But that era has well and truly gone. Anyone who has access to the web has the same access to information as anyone else, no matter where they’re located. In the old days, national news may take days to make it to a small town; now, people know about major events in real-time.
Conclusion
The web isn’t perfect, but it’s important not to overlook how it has positively benefited people of all areas and backgrounds, especially those of us in rural communities.
