The world’s audience is shifting online. In the middle east, internet penetration is 67.2%. This number will only grow as more and more people are using the internet for its amazing benefits. Utilizing this opportunity to expand your business and connect with customers around the world is the way to survive in this digital era. To achieve this you must not underestimate the importance of a website. The quality of your website and user interface can both positively and negatively affect your reach. Being careful is crucial. Here are some critical points as to why you need a website for your business in 2022.
24/7 online presence:
With a website, your business is accessible to anyone, anywhere in the world, at any time. Even after office hours customers from around the world can enjoy your services and purchase your products. The importance of a website is that it gives your business the ability to connect with the world through the internet.
With new AI technology, you can provide basic customer care services from your website. If your customer’s problem is complicated you can connect a call from your customer care services team directly to your end users. But other simple queries of your customer can easily be solved quickly with a website and chatbots. This way you reduce the friction of conversation between your customer and your brand.
A website represents how credible your product or service is. In the majority of the cases, your other business offers similar services and products as your business thus directly contributing to your competition. You can stand out by creating a website with a clean web design and adding valuable content to further serve your customers. To create a clean website you can take help from a web design agency in Dubai because they know your local audience and the culture that promotes sales and does not offend citizens.
In every business, the empathetic connection between your brand and the customer is very important. With a website, you can convey your brand’s identity, motto, goals and how the business aspires to make the lives of its customers easier in a much better and organized way.
This is another way you can distinguish yourself from your competitors.
Also note, in recent years you can’t possibly ignore the value of your personal brand and the community that comes with it. Creating a small engaged community of active users is better than targeting everyone in your region.
Without a website, it is extremely difficult to create brand value and increase brand awareness. You must invest your resources strategically to get the maximum outcome.
The importance of a website becomes prominent when you want to create new leads for your business. You need to be careful though, as a well designed website and user friendly interface can multiply your revenue but at the same time, the opposite can dramatically affect the trust in your brand.
Some of the widely tested strategies are you need to put your contact details in the first section of your website in a visible font. So, once your customer searches for related products and finds your website they know how to contact you for further discussion. This is how a website will help you generate new leads.
People love to be educated. That way they feel important and more knowledgeable. So, post content on your website. These contents can be of any form ranging from blog posts to videos and podcasts.
You need to make your content optimized for search engines such as Google to attract more organic leads. If you have an optimized website, your webpage will show up in the search results. This presents more opportunities for you to expand your audience.
But SEO for your website often seems daunting. As an owner, you might not have enough time to implement a strategic SEO. But a regional digital marketing company can help you to implement effective SEO in Dubai as well as in other middle eastern countries.
Customercare and saving time:
Being able to provide good quality customer service can be a major goal to develop your websites. It is extremely convenient for both customers and the service provider to be able to lodge and read complaints from a dedicated window. It also results in timely resolving and allows companies to pay attention to their customers.
Also, websites can have a frequently asked questions section which might be able to resolve most of the common issues. This makes it extremely convenient for the customer and also saves a lot of time for the service provider.
Update and announcements:
Once you have developed a trusted customer base they will be on the lookout for all the new products and features that your company will be providing. The best way to convey such news to the public is via your website. Since the website remains online 24/7 it caters to a global audience any major or minor updates can be posted here.
With the advent of the coronavirus pandemic, many companies have been using their website as the ideal platform for launching new schemes, strategies and products. This has dramatically improved the importance of a website for any organization.
A website with a safe and clean payment channel provides a frictionless experience to the end user. This is how the potential to grow with a website and the upper limit to generate revenue become truly unlimited.
The first step of creating a website is to understand the message you are trying to convey to your users. But your first project need not be the best in the market. Even so, setting up with correct logistics, best security practices, and safe payment channels can be challenging. This is where companies for web development in Dubai help you to reach your end goal. Being visible online where your customers spend most of their time is crucial and a website is a great tool to achieve that.