The <K-Lifestyle USA 2022> event will be held from September 30th to October 2nd at American Dream, New Jersey, the second biggest mall in the United States. The host, KOTRA (Korea Trade-Investment Promotion Agency) New York, is thrilled for this unique showcase that allows attendees to experience and test more than 100+ trendy lifestyle brands from South Korea.
What Korean products and brands join the event?
Consumers in the US have acknowledged the quality of Korean products in automobiles, cell phones, semiconductors, and high-end household appliances. Compared to the traditional expo with expensive high-tech brands, this event displays products from more than 100 Korean companies, focusing on high-quality life-friendly brands that are utilized in our daily life—beauty, food, fashion, and household goods.
As consumer standard toward brands has become more sophisticated, many Korean brands are taking on corporate social responsibilities. Among participating companies, 15 are eco-friendly brands, and seven social enterprises are developing special products for social minorities, such as braille books. Some of the brands are dedicated to donating. Therefore, attendees can understand the value of companies selling products and committing to making a better society.
What brand experience can you expect here?
Everyone can join this event without admission fees! The event will be open to the public on the 1st floor of the American Dream. Attendees can explore different items and have the opportunity to test and receive complimentary samples at the event. Trendy K-beauty, K-food, and K-lifestyle-related products will be presented.
Every displayed product will have a QR code, allowing visitors to purchase the items online. Products with a discount code will be available for a special discounted price. There is a raffle event for customers with online orders of $20 or more. The prizes include a 65” LG TV, American Dream water park tickets, and premium cosmetics set. Moreover, photo booths are placed where anyone at the venue can take complimentary photo prints with their name imprinted in Korean!
Experience the hottest influential global phenomenon—‘Korean wave’ with cultural events
Have you ever listened to BTS, BLACKPINK? Or have you ever watched K-Drama or K-Film? If your answer is “yes,” be prepared to get thrilled! There are various Korean cultural events at this year’s event, from traditional to modern K-pop culture. KOTRA New York celebrates this exciting event with multiple shows such as Korean traditional dance, a makeup show, a Tae Kwon Do performance, and a K-Pop dance!
Numerous global millennials and generation Z are interested in Korean culture due to international pop stars such as Psy and BTS and dramas and movies that dominated Netflix and the Oscars. Following this trend, many internationals visit Korea in person to actively absorb Korean culture. <K-Lifestyle USA 2022> will be an excellent opportunity for those who have only experienced Korean culture through media such as Netflix and YouTube.
About the host and event venue
KOTRA New York is a state-funded organization established under the Korean Ministry of Trade, Industry, and Energy to introduce outstanding Korean products to the US market. It promotes positive relationships and connects businesses between the United States and Korea.
For more information, visit http://kotrany.com/events/
K-LIFESTYLE USA 2022
Date: September 30th – October 2nd, 2022
Time: 11am – 7pm
Venue: First Level, Court A, American Dream
