Are you considering local search engine optimization (SEO) as part of your marketing strategy? If not, it’s time to start! Local SEO can help you drive more sales and traffic to your website from prospective customers in your local area. It’s also a great opportunity to get your business on the map, making it easier for people to find you when they search online. Read on to learn how you can power up your marketing strategy with Chatswood SEO tips that are proven to work!
Optimize for Location
A local business with a digital marketing strategy needs to start with optimized listings across all major search engines, including Google, Yahoo! and Bing. If your business doesn’t show up when someone searches for New York City restaurant or personal trainers near me, then you’re missing out on a huge opportunity. One way that small businesses can get themselves found online is by optimizing their website for their local area, location or city i.e. Local SEO. A lot of small businesses don’t know how simple it is. Googling get listed on yelp [your town] will often take you directly to your city’s main page on Yelp, where you can fill out your free listing information.
Quality Content is King
One of the best ways to make a website more powerful is by creating quality content. Quality content will attract customers and return visitors, while establishing your brand as a go-to resource in your industry. Content is also essential for getting inbound links and citations, which improve rankings in Google’s search results. But it’s important to note that quality doesn’t just come from having impeccable grammar or writing a post full of keywords. You can create valuable content by offering unique insight or information about your industry that would be hard for someone else to produce on their own. And you don’t have to be an expert either! Just remember that providing people with something they want or need is key.
Build Connections
A huge part of local search optimization (Local SEO) is understanding and building relationships with the businesses around you. After all, if your competitor has created a great brand and fostered positive connections in your community, you may have trouble getting started. However, research shows that investing in these relationships can pay off: The more involved you are in your local community, both online and off, can lead to a significant increase in brand equity—and increased trust from customers. To get started, consider launching a campaign that gives back or reaching out to local leaders who are familiar with your industry. Doing so will help you build good faith with potential clients and position yourself as a pillar of support for your local community.
User Reviews Mean More
Having a user review your product on one of these sites can make or break how much value your product can provide. Before you start implementing local SEO, go and read through some of your competitors’ reviews. This is an important part of deciding what kind of business model you want to go with. If there are lots of negative reviews, consider changing your business model or maybe even finding a new niche altogether. Be sure that if you are working in marketing that you do not take these threats lightly and do research as much as possible about a company before signing any sort of contract or binding agreement that would hold you in any way accountable for false allegations towards your company name and brand.
Optimize Yoast for WordPress
Optimizing Yoast for WordPress is not just about making your website look pretty. It’s also important that you are optimizing your on-page content and keywords so they get picked up by search engines. Search engines like Google use user reviews as a way of finding out which pages they should rank highly in their search results, so make sure you engage with users and respond to their comments!
Have a (Local) Map on Every Page of Your Website Online maps are an essential component of a local SEO strategy. In particular, if you run a service-based business, you’ll likely want to include a map on every page of your website that indicates your location and/or enables users to call or directions there directly from your site. Make sure you indicate where each business office is on Google+ and other social media profiles, too.
