After a pilot project tested over several months, Salesforce unveiled its solution built on Polygon (MATIC), which aims to support brands in the development of Web3 loyalty programs through NFT collections.
Salesforce launches on Polygon (MATIC)
Salesforce, the enterprise software publisher, has launched Salesforce Web3, a solution built on Polygon (MATIC) allowing to create loyalty programs for brands thanks to non-fungible tokens (NFT).
This announcement is the conclusion of a pilot program, which resulted in more than 275,000 transactions on the Polygon and Flow blockchains, involving the brands Mattel, Crown Royal and Scotch & Soda.
Thus, Salesforce Web3 allows integrate blockchain functionalities directly into customer relationship management software (CRM). The solution makes it easy to deploy NFT collections through smart contract templates, and allows them to be tracked from said CRM.
👉 To go further — Find our guide on non-fungible tokens (NFT)
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NFTs: a loyalty tool
According to a survey conducted by Salesforce in June 2022, 45% of respondents would consider buying an NFT if it “came from their favorite brand“. In addition, three quarters of NFT acquirers would tend to become more loyal to the brand in question after this purchase.
To carry out its mission, Salesforce presented its Web3 advisory board last December, bringing together 24 people from companies such as Adidas or Ticketmaster, but also Sébastien Borget, co-founder of The Sandobx or Ian Rogers, experience director. at Ledger.
It is true that NFTs are increasingly used by brands in many industries and can be a very attractive revenue opportunity. For example, according to data aggregated on Dune Analytics by Stanford student Noah Levine, Nike has thus generated 186.12 million dollars thanks to its various collections :
Brand revenue generated by their NFT collections
As the industry grows, it makes sense to see companies developing their expertise to to help other companies dive into the Web3 universe. On the French side, this is also what Arianee offers, for example, and it would not be surprising to see loyalty programs based on NFTs take on more and more importance in the years to come.
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Sources: Salesforce, Dune Analytics
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