Renault is set to launch its second collection of non-fungible tokens (NFTs) with a pair of exclusive, limited-edition digital sneakers of 960. This new collection will offer an innovative shopping experience, within an immersive 3D showroom specially created for the occasion. Each NFT will give access to the physical counterpart of the pair of digital sneakers, which will be equipped with an NFC chip containing its digital passport, also in NFT format.
Renault innovates for its next Web3 experience
We revealed it to you last week, Renault is about to launch its second collection of non-fungible tokens (NFT) following the enthusiasm encountered for his first “genR5” drop made in tribute to his legendary automobile model of the 70s.
Thus, Renault is repeating the operation with its Web3 community, this time with a pair of sneakers designed exclusively for this occasion. These will be available in a limited edition of 960 copies, each with its digital duplicate as well as its certificate of authenticity.
Preview of a Renault digital sneaker
Sold at a price of €265 via their digital version, these pairs of sneakers using the design of different Renault 5 Turbo models will combine the real world and Web3 in a completely innovative way. So, each pair will house an NFC chip to encapsulate their digital passport, acting as a certificate of authenticity.
In addition, once the pairs are in their possession, holders of “RACING SHOE5” will be able to visualize, via the NFT digital passport held in the NFC chip, the manufacturing process of their shoes as well as their compositionthus reflecting a new way for Renault to enrich the customer experience in complete transparency.
👉 Follow the launch of the collection from the Renault website
A unique shopping experience
Thanks to the association between the pair of physical sneakers and its digital double, the shopping experience offered by Renault aims to be innovative, and this goes as far as the possibility for buyers to view the shoes in a virtual store specially created for the occasion.
Thus, it will be possible for users to interact with a 3D showroom offering an absolutely unique visual and sound experience thanks to an avatar. In addition, Renault will also offer holders of RACING SHOE5 to try their model remotely thanks to an augmented reality filter.
Preview of Renault’s 3D showroom
Note that NFC chips cannot be duplicated or copied, the data written to them being validated by a cryptographic signature. Scanning the chip will allow holders, beyond finding the design history, to verify the authenticity of the shoes. Furthermore, this system was designed so that a transfer of the NFT contained in the chip is possible in the event of a possible resale of their RACING SHOE5.
As a reminder, holders of an NFT from the first collection will be able to access the sale from May 15th. The opening in preview will be accessible from May 16 and finally the public sale will be open to everyone on May 17.
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