Sky Germany is to be sold: That is why DAZN is not an option as a buyer
Sky Germany is reportedly to be sold. However, the competitor DAZN is not an option as a buyer.
Sky generated revenue of $4.25 billion in the European market in the third quarter, down 14.7 percent from the same quarter last year. This sounds like a weak result at first, but the truth is that the dollar has strengthened significantly since then. If you exclude the currency fluctuations, there is only a minus of 0.2 percent. Nevertheless, the parent company Comcast does not seem to be satisfied with the result in Europe.
This is suggested above all by a report by “Bloomberg”. It says that Comcast is apparently toying with the idea of wanting to part with the German pay-TV channel Sky Deutschland. Comcast is working with a consultant to evaluate the option, citing people familiar with the matter. As a result, Sky Germany is valued at around one billion euros.
Sky could be sold: Who is the buyer?
The deliberations follow the release of Comcast’s third-quarter 2022 results, which showed that in Europe, lower sales in Italy and Germany offset gains in the UK market. “Sky Germany is below average compared to its British sister,” Francois Godard, media analyst at Enders Analysis, is quoted as saying by “Bloomberg”.
“You don’t have a telecom business. Maybe a German buyer could merge it with something else and scale it up.
Incidentally, it is impossible that, as can be read in many places, DAZN is a possible buyer. On the one hand, the Cartel Office would intervene in this case. The Bundesliga rights may not go to just one provider in Germany. On the other hand, a Sky purchase for the streaming service should not really be lucrative. DAZN is a pure sports streaming service, which probably cannot be reconciled with Sky’s extensive range of series and films.
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The original of this post “Sky Germany is to be sold: That’s why DAZN is not an option as a buyer” comes from chip.de.
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