If you’re selling cars, you probably already know that search engine optimization (SEO) can be the difference between making sales and struggling to bring customers at all. There are tons of strategies to help you improve your rankings on Google and other major search engines, but how do you know which ones are going to help? In this article, we’ll give you the top five ways to optimize your auto and car dealership’s search engine ranking using SEO strategies that will bring in new customers and keep them coming back time and time again.
1) Research your customers
Learn everything you can about your target audience’s online habits and how they use search engines. This way, you’ll be able to take advantage of search terms that are most relevant to your business. For your car Dealership SEO strategy, it’s important to understand which keywords people are using when searching for cars in your area. If someone is searching for used cars near me, you want them to find your dealership first. The better you understand your customers, the more likely you are to attract new ones!
2) Fill out your business listing correctly
When you fill out your business information, use all of the fields that are provided. Add as much or as little content as you feel is necessary. If there are any awards or accolades you’ve received for your dealership, add them too. The more complete and accurate your listing is, the better it will rank in search results. Make sure to add a link back to your website so people can learn more about you when they click on your listing.
It’s also important to make sure your contact information (phone number, email address) is correct. If someone wants to reach out to you for more information about your business, they need to be able to do so easily.
3) Use Local Citations
Getting citations from local newspapers, magazines, and online sites will help you appear in more searches. If you want to get people through your door, they need to be able to find you first. Local citation building is a great way to accomplish that. Not only does it help drive new customers to your auto business, but it also improves trust signals for Google users. Make sure to always include links back to your website or location page on all of these listings as well. It’s another easy way to improve your search rankings.
4) Optimize your business website
If you run an auto or car dealership, a strong online presence is vital to your success. Make sure that potential customers can find you by optimizing your website for search engines like Google and Bing. The more people who find you on search engines, the more likely they are to contact you with questions about your inventory or schedule a test drive.You should do proper ON-PAGE optimization as well as OFF-PAGE optimization (link building). We recommend hiring an experienced SEO company to help you get found online.
It should go without saying that you’ll want to make sure your website is responsive and mobile-friendly. If people can’t find your business online, they won’t be able to buy from you!
5) Add Rich Snippets
Rich snippets are new HTML code tags that include more information about your business, giving search engines more information to display in search results and helping you stand out from competitors. They’re especially helpful for local businesses with brick-and-mortar locations, as they can help searchers better understand what a business is all about. Check out Google’s guide to rich snippets for instructions on how to add them. You can also see some examples of rich snippets created by other websites in auto industry.
