Building out a social media presence isn’t the easiest task in the world. It can be very difficult, especially when you’re talking about a brand. There’s been countless brands and businesses that have failed to achieve their desired growth across different social media platforms and they won’t be the last. A lot of businesses may fail at their first attempt and give up. It’s painful to see considering the power social media gives businesses in all industries.
It can get very overwhelming when you start to look at different strategies to implement to grow on social media. You’re constantly being bombarded with tips, tricks, and hacks to grow. While there is a lot of useful information out there, it’s hard to distinguish what’s useful and actionable from what’s noise. In this article, you will find listed some of the best core strategies to effectively grow your social media presence.
tell your story
One of the best things you can do when it comes to building your brand on social media is to tell your story. Telling a story is one of the best things you can do because stories help to retain a viewer’s attention. You will find across social media many stories being told. There are plenty of mediums to use to tell a story too. You can use video, written content, or even a simple photo. To create a message that resonates, you need to tell a story with it. You’ll find a lot of the best social media influencers and the best brands at using social media are constantly telling stories. A lot of this has to do with the algorithm and what content it rewards.
A social media platform wants to retain users. It wants users to spend time looking at content. Therefore, it inherently rewards things like videos that have more screen time. It also rewards those that create unique and interesting content that retains viewers. There’s nothing better at retaining viewers than stories being told on video. Telling personal or brand stories can be a good way to not only go viral but to engage with your audience. It’s a great way to humanize a brand. It’s very difficult to grab someone’s attention with so many things competing for it. Storytelling has been and will continue to be one of the most engaging types of content out there because it resonates with people so much. Social comments are also helpful to engage more audience. In order to get more comments, social plus will be helpful for you to get more comments and grow your audience on your brand on a much more personal level.
One of the key things you need to do when you are looking to achieve growth on social media is to remain consistent. Consistency is extremely important when you are trying to grow. You want your viewers to not only continue coming back, but you also want to remain engaged.
If you take a break from posting, not only are your views going to take a nose dive, but you will loose followers. Whenever you do come back, you aren’t going to get the same reach nor will you drive the same level of engagement you did in the past. Not only do followers reward consistency, but the algorithm does too. Social media platforms want to know that you are consistent with your posts.
A good way to maintain a high level of consistency is by utilizing a content calendar. A content calendar can do wonders for keeping you continually posting again and again. A calendar can help you strategize when you should be posting. It can also keep you from forgetting to post when you need to. You can even automate it so you drip content without having to manually post it. A lot of platforms offer to schedule for free as a built-in feature. This can keep you engaging with your audience and give them the content they are following you for.
Continually Add More Value
There is a reason people follow accounts across social media. Primarily, they do so to get value. There’s nothing worse than watching a video just to find out it was a complete waste of time. Time is precious. Always strive to add value to your viewers. Make your videos and other content interesting. Make it engaging. Add value in a variety of ways. There are different ways you can add more value. It could be offering pieces of information that help them, solve specific problems, or simply being entertaining.
Engaging with your audience is adding value too. This can be critical if you want to build a rapport and a connection with your audience. It can help you create better and longer-lasting relationships that are bound to lead to an increase in sales, customer satisfaction, or something else.
There are also a variety of ways you can engage with your audience. One being reactive engagement and the other being practice commitment. When you utilize reactive engagement, it means you are engaging with responses. This includes doing everything from responding to comments, answering your Direct Messages on various platforms, and even reposting stories you’ve been subsequently tagged in. When it comes to proactive engagement, you are typically starting the conversation with others who are interested in your niche or subtopic. You can research different hashtags and try to enter conversations to promote engagement. Find the popular hashtags where your target audience congregates. This will give you a good amount of content to engage with.
It can get very overwhelming with all of the different platforms out there. It can be difficult to grow your social media following on multiple platforms at once. By leveraging the tips above, you can focus your efforts and give yourself a chance to build your following effectively one day at a time.
Interesting Related Article: “Top 5 Benefits of Social Media for Your Business“