In partnership with the “Les Bricos du Cœur” association, the DIY store chain Weldom has enabled the creation of a fresco in the pediatric department of a hospital in the Oise, a digital version of which will be sold at auction as NFT. The funds raised will be donated to the association to improve the working environment of social structures, by organizing renovation projects and donating products.
Weldom and Les Bricos du Cœur create NFTs for a good cause
It is through charity that the Weldom DIY store chainaccompanied by her creative communication agency Nikita, learn about the world of non-fungible tokens (NFT). Indeed, thanks to a partnership with the association “Les Bricos du Cœur”, the company commissioned the creation of a fresco which will be sold at auction in the form of NFT.
The fresco in question was painted in the pediatric unit of the Groupe Hospitalier Public du Sud de l’Oise (GHPSO) located in Creil. The primary goal of this work is to bring color into the daily lives of hospitalized children.
Said work called “AmourLand II” was produced by artists Laurie Haon and Guillaume Ladavière, who work under the commercial brand William & Laurie. This duo has already exhibited in cities such as Barcelona, Paris or Tokyo, and has collaborated with several well-known companies such as Étam, Uber or Franprix for example.
A work auctioned from November 15
As previously explained, this fresco will be put up for auction in the form of a non-fungible token. This operation is called “NFT du Cœur”, in reference to the association “Les Bricos du Cœur”. It is moreover to the latter that the proceeds of the sale will be donated.
Although the use of NFT is a first for Bricos du Cœur, the objective here is in line with their previous achievements. Indeed, this initiative works to brighten up places that are not necessarily joyful, such as hospitals or nursing homes. To use their motto, their goal is “to help people who help”.
Thus, the auctions will start this Tuesday, November 15 on OpenSea on the Ethereum (ETH) blockchain. The starting price should be 500 euros and the sale will close after a week.
This experience of the NFTs of the Heart is therefore a first step in Web3and may be renewed in the future.
Through this initiative, Les Bricos du Cœur and Weldom are using the power of NFTs as a means of communication for a charity project. In effect, this technology is not limited to the speculative aspectand in this specific case, it can also bring added value to a concrete work in real life.
Furthermore, we can point out that in addition to doing a good deed, which will brighten up a hospital service, the winner of the auction will receive a physical work by the artists Guillaume & Laurie as a thank you.
👉 Find the work of Guillaume & Laurie for sale on OpenSea
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