End of an era: Payback flies out at Rewe – what customers have to do now
Rewe and Penny customers have to adjust to a change in points collection. The Payback loyalty program will no longer be offered in supermarkets and discounters from the end of 2024. What this means for users and how they can save their points.
Collect Payback points at Rewe and Penny, that’s what a lot of people do and it’s still possible
until the end of 2024
. But then the loyalty points will end, because Rewe wants to set up its own customer loyalty program from 2025. It is not yet known what exactly this will look like.
However, it is considered likely that the in-house app will be used and thus even more customer data will be collected. Rewe has been cooperating with the widespread points collection system since 2014, and the discounter Penny joined it in 2018.
So you can still collect Payback points at Rewe and Penny until the end of 2024. Even if you only want to get started now, you can do that without any problems.
Don’t let Payback points expire
As a Rewe customer, you don’t have to worry that Payback points could expire. The points earned are valid from the time they are credited
Valid for 36 months
. After this period, the Payback points will then expire on September 30th. same calendar year.
This means: If you collect the last Payback points at Rewe on New Year’s Eve 2024 shortly before the shop closes, they will remain valid for three years. Then it will already be 2028 and the points will not expire until on
. This is the annual deadline.
To ensure that you do not unintentionally let points expire, you should check the status in the Payback app from time to time or look at the point overviews that have been sent to you. There you can see the items that are threatened with expiration for one year at a time.
Rebate programs collect tons of data
You catch mice with bacon and you get a lot of customer data with discounts. It’s no big secret that rebate programs want something in return in the form of user data.
Anyone who is flirting with Payback or another bonus or discount system of a retail chain should find out which data is evaluated and where this data goes.
If you have no problem with collecting and using your own data or if you see added value in the programs, you can get started. Otherwise you should stay away from it.
This is how the XXL deposit machines work at Aldi, Rewe and Co.
That is now changing at Aldi in the sausage and meat section