The Fiat company, through its parent company Stellantis, has just deployed a metaverse dedicated to its vehicles. More than a simple three-dimensional exhibition, the Italian manufacturer wants to promote its models through an immersive virtual experience.
Fiat deploys its first store in the metaverse
The Stellantis group, parent company of the Fiat automobile company, just rolled out its first store experience in the metaverse.
The Italian manufacturer wants to dedicate its virtual space to the exhibition of its various car models to offer a new experience to its customers.
Developed in collaboration with Touchcast and Microsoftthis place allows customers to observe, from their homes, the interior and exterior of the cars on display in three dimensions.
Moreover, they can change the color of the vehicle, vary the interior styles, or obtain technical information.
Furthermore, the presence of a virtual advisorattached to a real person, gives customers the opportunity to ask their questions while improving the commercial efficiency of this experience.
Fiat’s virtual showroom, with show model and advisor
This metaverse being thought above all as a sales space, the latter must be accessible to as many people as possible with our everyday technologies. Consequently, no VR hardware or specialized devices needed to participate in the experiment.
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Maintaining human relationships through digital
Whereas the metaverse is gradually intruding in the various fields of activity, the uses developed in this sector are still in their infancy.
However, for Olivier François, CEO of Fiat and marketing manager of Stellantis, the metaverse is an effective alternative to make a first contact between the customer, the product, and the brand.
Furthermore, the presence of the advisor in the virtual space is essential to guide customers through the experience, adapt the products to their needs, and thus obtain a higher conversion rate, as Oliver François points out:
“In short, it’s our way of making our customers’ experience personalized through interaction with a person, which aligns with our social mission to meet people’s current need for a better life. »
However, this metaverse does not intend to replace dealers: the client’s virtual experience is complemented by a physical appointment at a dealership to test the vehicle in physics.
👉 Also in the news – Metaverse: the EU organizes a gala for 387,000 €… Which brings together 5 people
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