A great way of raising brand awareness is by being present and engaging in online groups or people who are interested in your market. You can do this in a number of ways. You can also do this in ways that also won’t break the bank which is also good to know. It can be very cost effective for a business too. It is a fact too that 89% of marketers claim brand awareness is their top goal.
PR / Media relations
Also known as PR, media relations is simply getting articles about you and your business in publications and their online websites. Perhaps you’ve won a new contract, launched a new product or service, appointed new people or achieved record results. It might be that something quirky has happened within your business or you’ve reached a milestone, such as an anniversary, or you’ve sold a significant number of items. Another way to get coverage is by giving advice or having strong views about a subject and being prepared to openly state them. Any marketing agency will know all about this.
Using social media
Social media plays a critical role in marketing your business if used effectively, and the opportunity to reach and engage with such a huge audience is not to be missed. Social media is a great way to connect with people who already engage with your brand and introduce the business to people who are yet to discover you. 58% of consumers visit a brand’s social pages before visiting its website.
Make sure you post out the right messages to a mass audience
Creating relevant content for your audience is crucial to the success of your social media. This is whether it’s on Facebook, Twitter, or Instagram. When creating content, think about what your audience wants to see. Also on what valuable content you can give them in return for their attention. If you are in a service-based industry, free resources and tips from your business can go a long way. From here, you’ll become their go-to when searching for information. This can lead to potential new clients. If you are a product or brand, invest in photography and video and create a consistent brand identity with your assets. It’s also worth knowing that video is one of the most engaging assets, so use it whenever possible.
Social media is not just about putting the right content out there. As a business, you need to generate a two-way conversation with your audience. This is so they feel a human connection. This is also to make you more memorable and more likely to keep followers. It’s important to regularly review your channels to understand what’s working. Each social platform offers basic analytics. It’s good practice to dig deep into your analytics on a weekly and monthly basis. Do so to analyse, review and tailor your strategy to maximise results.
Make sure you use SEO
SEO has established itself as one of the key practices to market your business online. It has become essential for most companies to have a well-optimised website and this is where SEO is crucial. In order for your web pages to show up for relevant search terms or ‘keywords’ in search engines like Google, they need to be optimised across three different areas: technical, on-page and off-page. Technical SEO ensures that Google understands and can easily and quickly access all pages you want to rank. Having a technically sound website is only one aspect of great SEO. Ultimately, users want to read about your product or services, so you need high-quality, engaging content that’s optimised in order for Google to rank it.
Brand awareness is the extent to which audiences are familiar with your brand’s identity and its product or services. It is the bedrock of your sales funnel. After all, you need to be able to recognize a brand to trust and buy from it. A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brands with high levels of consumer recognition can even become synonymous with their product.