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The recent years have only proven how important the online presence of a business is. Long forgotten is the traditional brick-and-mortar stores that were used to facilitate customers. Now, an online presence of a brand is like blood to the business which is extremely salient. People look for websites or social media accounts of businesses first then they go on about trusting a brand and actually buying from it. Shopify experts in USA closely follow trends and monitor their platform to gather informative data regarding modifications.
For this purpose, many businesses use Shopify for their online presence. Shopify is the most used eCommerce platform because of its limitless options and continued modifications. The constant growth of Shopify has a lot to offer to eCommerce businesses.
With the ever-changing technological environment, businesses need to keep a close check on their store activities to make sure that they are up-to-date with every new trend and are able to satisfy their customers.
Here are the top trends to follow in 2022/2023:
- Cryptocurrency
Online eCommerce platforms have seen the raging interest of customers in digital payments since the very beginning. It is not surprising that people seem to choose the ease of shopping and paying from the vicinity of their homes. That is why the current trend of online shopping heavily includes the use of cryptocurrency. Shopify gained an upper hand over its competitors in 2013 when it introduced payment options with cryptocurrency. It was a limited payment option as there were only a few types of cryptocurrencies still Shopify made it available on its platform, making it a star platform for customers.
Shopify has since come a long way in terms of cryptocurrency payment options. The recent alliance of Shopify with Crypto.com and Strike has made it immensely easy for customers to use cryptocurrency as their payment option. If you are in the eCommerce business, you can hire ecommerce development in USA to provide a better experience to your customers. Shopify website developers now create websites with cryptocurrency payment options to better fit the needs of the customers.
Over the course of years, Shopify struggled with providing cryptocurrency payment options to customers as they are quite hard to integrate into a fully established platform. But now Shopify accepts more than 20 types of different cryptocurrencies. These currencies include but are not limited to Dogecoin, Bitcoin, Ethereum, etc. With new cryptocurrencies launching and integrated by eCommerce platforms, Shopify is enabled to include every new trend in the upcoming years too.
- Live Selling
This is a comparatively new trend than any other marketing strategy. Live streaming or live selling involves an influencer, an opinion leader, or a celebrity who showcases a product or brand in a live stream through an app that will eventually attract the audience to buy it. This is done in real-time which builds a sense of transparency among the live streamer, the brand, and the target audience. People are more inclined to buy a product when they encounter it through a channel live streaming.
Shopify aids their customers by providing a native live streaming app, “Live Shopping & Video Streams” which allows online sellers to build a relationship with customers, engage with them and attract potential buyers online. The concept of live streaming or live selling was introduced during the pandemic since people were confined in their homes and it is only ascending in popularity now. Hire a Shopify website developer to make your eCommerce platform more user-friendly.
- Augmented Reality – An Experience in Itself
The biggest hurdle in online shopping is the missing feeling of being able to touch, wear and check products physically. Back in the day, It seemed like an absolute reckless thought to buy something virtually without even actually seeing or testing it. But the extreme lacking of time these days and the utmost feasibility of online stores have prompted people to shop online. Most online stores do not provide sensory product experiences to the customers to ease their worries while shopping online.
To eliminate this worry of customers, the concept of Augmented Reality (AR) was introduced. Augmented reality allows customers to preview products online before making a purchase. It includes testing a particular product by either uploading your picture or choosing from the different provided models on the website. This virtual augmented reality can include but is not limited to:
- Application of makeup and skincare products to find your best match
- Trying on dresses, accessories, and other apparel
- Decorating furniture in a particular place; room or open space etc
This is only the start of augmented reality and there is a lot more to come in the upcoming years. You need to look for affordable Shopify developers who can integrate augmented reality technology into your website.
- Data Concerned Brands
As much as technology is ascending the stairs of customer facilitation, it still is a little behind when it comes to making sure that the data they are requesting from its customers is safe and not prone to theft.
When online shopping was a new world for people, they were naive enough to provide their personal information online. But now people are utterly aware of the type of danger they can be in if they provide their personal information recklessly online. This fear has made people a bit reluctant and they are looking for more businesses that are likely not to ask for such sensitive information from them. This officially means the death of third-party cookies as customers demand a personalized experience. Customers want to have a personalized experience with brands while still protecting their privacy. Since third-party cookies threatened privacy, many brands have eliminated them and are in direct contact with customers. This has built a level of transparency and respect between both parties.
Here, a concept named, Zero-party data enters. Zero-part data includes the data that is directly collected by brands from their customers. This data is a result of an official request issued by brands to collect particular private information from customers. Zero-part data usually includes demographic information and other personal specifications which can help brands in building a more personalized image for the customers. With the help of this data, you can really deliver an engaging experience to your customers.
Shopify aids its users by providing them with smart segmentation through which they can easily isolate the data collected by their target audiences. This privacy concern reared its head in recent years and is most likely here to stay since mostly everyone is now aware of their privacy and wants to protect it. There are many affordable Shopify developers who will provide you with a personalized eCommerce solution that will give your customers a good experience.
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